Edison Research releases “Share of Ear” study: AM/FM at 52% of all listening sources

Edison Research has released a summary of what it characterizes as a “groundbreaking” study of what American adults and teens listen to. Called Share of Ear, it is a new research franchise for Edison, which earlier this year released the 22nd edition of its annual The Infinite Dial study.

All told, the study reveals that Americans listen to just over four hours of audio per day. AM/FM radio accounts for 52.1% of those four hours each day. Internet music listening gets 11.6% of the “Ear.” Owned music, which represents non-streamed and non-broadcast listening, takes 20.3% of listening in the study. Continue Reading

Public Radio listeners are digitally aware, averse to commercials, and social

Edison Research has spun out a new segment of The Infinite Dial 2014 survey, co-produced with Triton Digital. The Infinite Dial main report was issued on March 5, and deep dives have been released periodically since then, revealing details of certain demographics and consumer segments. This week, Edison put up some interesting insights about Public Radio P1’s (frequent listeners). Continue Reading

“The New Curators”: video and slides from RAIN Summit West

At RAIN Summit West in Las Vegas, Tom Webster of Edison Research gave an informative and entertaining special presentation called “The New Curators.” He included new, previously unpublished information from The Infinite Dial 2014, a joint project of Edison and Triton Digital. Also: “Eyeglasses, dresses, Gnutella, and the most embarrassing record in my record collection.” Click for video. Continue Reading

Edison Research: YouTube is radio’s “quiet competitor”

YouTube’s influence and audience clout are widely recognized in a general way, but the video platform’s competitive stature is quantified explicitly in new data from Edison Research. In a 44-page slide presentation, one crucial fact is that radio’s most ardent listeners are sharing time with YouTube, especially in the CHR, Urban, and Rock categories. Continue Reading