As a preview of the upcoming The Infinite Dial webinar, Edison Research has released a tantalizing data point about podcast consumption. In its most recent annual survey of 12+ Americans, 17 percent listen to podcasts monthly, the highest number in the decade during which Edison has been querying samples about podcasts. That 17% represents an estimated 46-million people.
The Infinite Dial is a long-running annual research study (this is the 23rd year), presented by Edison Research and Triton Digital. Over 2,000 adult and teen Americans are surveyed. for the 2015 edition, those surveys happened from January 6 to February 9. As in past years, The Infinite Dial results will be presented by webinar on March 4 (registration page here).