Edison Research has announced a webinar for next week — Thursday, May 21 — titled Podcasting: Connection and Community During Quarantine. Start time is 1:00pm ET. It is part of Edison’s Lunchtime Webinar Series. Tom Webster will host. Click through for registration link. Continue Reading
Tom Webster (SVP, Edison Research) and Joel Sucherman (VP, New Platform Partnerships, NPR) held forth in a Zoom webinar to present the Smart Audio Report 2020, a collaboration of the two companies. The report consisted of a wealth of metrics, including specialty survey questions relevant to Covid-19, and “qualitative research” — videos of users talking about how they use smart assistants. Click for details. Continue Reading
Ever needed confirmation that success breeds success? Edison Research has released an important result from its Podcast Consumer Tracker, a subscription research product that illuminates what the company calls “a universal measure of reach.” The bullet point? Any podcast advertising campaign which buys the top five podcast networks will reach 50% of weekly podcast consumers. Continue Reading
We’ve seen lots of research exploring the burst of interest in podcasts. The Infinite Dial 2020 results shows just how much the audio format is growing in popularity in the U.S. The monthly podcast consumer group grew 16% from the previous year, and 2020 marks the first time that audience surpassed 100 million Americans. Continue Reading
In a day when baseball, basketball, hockey, Disney, schools and many other cultural institutions were suspended, yesterday also brought an announcement closer to RAIN home: Edison Research and Triton Digital have canceled the first live-audience presentation of The Infinite Dial, the annual public snapshot of American listening. The webinar is a go; click through for the registration link. Continue Reading
Edison Research has broken out a Top Ten Podcast ranker, which measures podcast popularity among weekly podcast listeners. The ranker will be released quarterly, and will represent a rolling four-quarter average. This method smooths out irregularities such as quick-rise, quick-fall podcast flashes in the pan. Continue Reading
The winter 2019 edition of the Smart Audio Report from NPR and Edison Research has been released on the CES stage, with the latest insights on how listeners are using voice tech and smart speakers. In the new report, 24% of U.S. adults own a smart speaker for an audience of about 60 million people. Continue Reading
How many consumer studies of audio and digital lifestyles did Edison Research conduct in 2019? Your guess might be low. the catchphrase might be “19 in 19,” because that’s how many research projects Edison has collected for this year in a retrospective. Continue Reading
Edison Research has released the latest edition of its Podcast Consumer Tracker to subscribers. In a blog post, the company publicly shared shared the most popular genres for weekly listeners during the third quarter of 2019. Continue Reading
Edison research has launched a new subscriber-only research series called Podcast Consumer Tracker, described as “the first successful endeavor to present a unified look at audience information at the publisher/network level.” Continue Reading
Edison Research and NPR have released the results of a new survey into consumption of spoken word audio content. It includes five years of previously unreleased data about audio, including podcasts, news, sports, talk radio, and audiobooks. The Spoken Word Audio Report found that 73% of the U.S. population listened to spoken word audio in the past month. Continue Reading
The latest report shared by Edison Research is an examination into the gender divides in podcasting. The results were initially presented at the She Podcasts LIVE event earlier this month. The report found that 29% of women have listened to a podcast in the last month, compared with 36% of men. Women are also drawing closer to an even split in the makeup of the monthly podcast audience. Continue Reading