Internet Radio Rewind

The Internet Radio Rewind podcast is an audio recap of recent news, featuring RAIN editor Brad Hill, a splash of music, and a dash of humor. Sponsored by AudioBoom Unlike chatcasts, Internet Radio Rewind is quick and to-the-point, with concise need-to-know… Continue Reading

The Download on Podcasts

The Download on Podcasts, a weekly feature covering the development of podcasting as a vital audio category, is sponsored by PodcastOne. Podcasts are on-demand audio programs, growing quickly in audience, programming, and revenue. Podcasting turns to viral marketing to grow… Continue Reading

Triton Digital & eXelate partner in first Data Management Platform for streaming audio

Triton Digital today announced an exclusive partnership with eXelate to develop the first Data Management Platform (DMP) dedicated to streaming audio. The streaming audio industry is getting its first dedicated Big Data-crunching platform, better enabling participation in cross-channel ad campaigns. Continue Reading

April 12, 2015 For sponsorship info, contact Brianna Pulliam Brianna@rainnews.com Media Partner Join us as we return to the Westgate Hotel (formerly the LVH) for our 14th annual RAIN Summit West! Our annual RAIN Summit West is the premiere educational… Continue Reading

adStream: When audio ads topically match the audio stream

Getting the right ad to the right listener at the right time is accomplished in different ways. We spotted examples of a matchup that is possible with streaming audio — matching product type with playlist type. Specifically, when auditioning Pandora’s “Brunch” playlist (one of Pandora’s house-built listening options, which the company has been promoting lately), we heard ads by McDonald’s and Community Coffee in rotation. Continue Reading