Podcast advertising intelligence company Magellan AI, in collaboration with the Sounds Profitable newsletter authored by Bryan Barletta, have created an impressive graphic representation of the podcasting industry. It is an impressive project and a useful guide. Click through to see it and get the dowenload link. Continue Reading
UK-centered media company Global has struck a partnership with The Story Lab, an offshoot of dentsu international. The arrangement is focused on podcasts, with the two entities co-commissioning a slate of six new shows over the next 12 months. The launch show is set — it is Hunting Ghislaine, investigating the elusive and controversial life of Ghislaine Maxwell. Other original productions could be in True Crime, Comedy, Entertainment, and Sports. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro covers key podcast news items from the past week. Megafy? That’s mega-Spotify. Also, a review of three radio quarterly earnings reports. Continue Reading
Yesterday’s virtual event, RAIN Digital Australasia, brought together 25 audio professionals from Australia, Malaysia, India, United Arab Emirates, New Zealand, Indonesia, Canada, the UK, and the U.S. in a four-hour sequence of discussions about the state and future of the digital audio business. Click through for highlight quotes. Continue Reading
In this week’s third-quarter earnings call, iHeartMedia executives preached digital, podcasting, and the recent acquisition of Voxnest. Click through for quotes. Continue Reading
In an intermediary report before its end-of-year accounting, Podtrac has released a chart of the top 25 new podcasts through Q3. This ranker is based on average number of U.S. downloads per episode. Even though it has been an extremely newsy year, and we observed the launch of news podcasts from major media brands, only two podcasts categorized as News made the list. Click through for key points and the entire list. Continue Reading
Podtrac released its monthly Top Podcasts ranker (U.S. listening) for October, which continues to show the success-breeds-success principle. The top five shows are identical from the September report. Of the three shows with the most upward movement in the chart, two of them publish multiple times a day. Continue Reading
A few interesting notes related to podcasting from Cumulus Media in the company’s Q3 earnings report. Cumulus owns Westwood One and the Westwood One Podcast Network, although neither entity was mentioned by name in the earnings call remarks by CEO Mary Berner and CFO Frank Lopez-Balboa. Podcasting provided a bulward during trouble performance of streaming and local digital marketing. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro covers key podcast news items from the past week. Also, he claims to have listened to non-political podcasts … for one day. Continue Reading
iHeartPodcast Network Australia, which is managed by Australian radio group ARN, is partnering with DM Podcasts (Diamantina Media). At the same time, ARN is announcing that iHeartPodcast Network Australia is a sponsor of the 2020 Australian Podcast Awards, which happen later this month. Continue Reading
In a startling announcement, which in hindsight seems inevitable, leading media campaign planning and buying platform Strata has accepted the entire inventory of podcast company Acast. Acast’s portfolio of 20,000+ podcasts will be exposed to agencies and advertisers engaged in all kinds of media marketing. This deal will be seen in a future rear-view mirror as breakthrough. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro returns from a four-week hiatus with a review of podcast news from near and far. Also, his favorite pods of the moment. Continue Reading