Top-tier podcast ad company AdsWizz is announcing that hosting platform Simplecast is now “officially part of the AdsWizz family.” That’s acquisition language, but both companies are acquired subsidiaries of audio giant SiriusXM, so this appears to be an internal tie-up of the two technologies. Click for more. Continue Reading
Audio giant Audacy released Q1 earnings, characterized by CEO David Field as “a solid start to 2024.” Audacy’s financial positioning is complicated by a recent bankruptcy, but the company is moving smoothly through that financial reorganization process with uplifting net… Continue Reading
— Full Spectrum (Libsyn)
— Exciting Audio Moments (iHeartMedia)
— The Biggest (Inside Radio)
“Be thoughtful about your hold experience.” That is the guiding principle and throughline of a new study by audio analytics company Veritonic — Harmonizing Connections: How Audio Turns Waiting Time into Brand-Building Opportunities. Veritonic hits on an audio segment almost never mentioned: The music or spoken word audio that customers hear when they call a company and must wait on hold. Continue Reading
Recent refinancing of debt helped Cumulus Media CEO Mary Berner describe a company with solid gains in a challenging environment. Click for details, quotes, key learnings, and stock chart. Continue Reading
by Steve Goldstein
In this latest guest column from podcast consultant and public speaker Steve Goldstein, Steve offers assessments of AI’s role in podcast production — including the host chair. The bottom line is to use AI cautiously, and Steve provides general guidelines. “As cliché as it might sound, don’t lose sight of what makes podcasts truly resonant and meaningful: their authenticity.” This is an important read. Continue Reading
Audio giant Audacy is announcing Audacy Sports, carving out a new umbrella brand which consolidates and represents the company’s considerable sports offerings. It launches today, coinciding with the start of the NFL Draft. The new configuration is built for advertisers, better showcasing Audacy’s range of ad opportunities. Click for more details. Continue Reading
— Basic Education (Ad Results Media)
— Lots Of Win (The Webbys)
— La Mejor (Triton Digital)
SiriusXM has released a preview of The Sports Audio Report, produced in collaboration with GroupM and Edison Research. Its purpose is to measure the scale of sports listening, how it correlates with overall listening, and how that listening cohort behaves as consumers. For a preview, there is a surprising amount of information. Audio shines in this report, obviously … especially podcasting. Continue Reading