Search Results for: pocket casts

Steve Goldstein: How Much Impact Will The NY Times Podcast App Have?

Posted on by Steve Goldstein

by Steve Goldstein

In his latest guest column, Steve Goldstein provides the most insightful and comprehensive analysis of the new NYT Audio app that we have seen (including ours). “There is a virtual mobile graveyard loaded with podcast apps that promised everything from socialization to audio clipping to better recommendations.” Can The New York Times succeed? A must read. Continue Reading →

Steve Goldstein: Podcast Subscriptions Insights with NPR’s Joel Sucherman

Posted on by Brad Hill

by Steve Goldstein
In this guest column, Steve Goldstein reproduces a conversation with Joel Sucherman, NPR’s Vice President for New Platform Partnerships, about podcast subscriptions. Sucherman illuminates NPR’s basic strategy points, and reveals how local NPR radio stations are involved in that strategy. Continue Reading →

Jeff Umbro: Staring Down the Barrel of 2020 (Podcast Lists)

Posted on by Jeff Umbro

by Jeff Umbro

In this week’s column, Podglomerate CEO Jeff Umbro unleashes an epic list of lists — 32 media brands which released end-of-year “best podcasts of 2020” roundups. From Esquire to Vanity Fair. From Town & Country to Teen Vogue. Dive in now; thank Jeff later. (Or blame him; your choice.) Continue Reading →

New from Podtrac: Podcasting rebounds, and Apple grows distribution lead … sort of

Posted on by Brad Hill

In a blast of information preceding its appearance Friday at the IAB Podcast Upfront 2020, Podtrac/Authentic sent us a ream of data and new show deals. CEO Mark McCrery is scheduled to speak at the IAB Podcast Upfront on Friday. Podtrac data indicate that podcast lilsteneing has rebounded from Covid, and that Spotify is chasing Apple hard in audience reach for podcasting. Apple still easily wins in number of downloads. Click through for much more details. Continue Reading →

NPR leverages member stations to make “Consider This” a localized news podcast

Posted on by Brad Hill

Announced at today’s IAB Podcast Upfront (Day 1), NPR is changing Consider This into a localized news podcast serving 10 regions. will hear a version of Consider This with reporting on their community from their community, alongside a national view from NPR. NPR notes that this program is unique to podcasting, and made possible by public radio’s shared journalism and digital networks. Delivering the right localized show to each listener is accomplished by AdsWizz and Nielsen. Continue Reading →

Jeff Umbro: A Guide to Thinking Through IP from an IP Attorney

Posted on by Jeff Umbro

by Jeff Umbro

In this week’s column, Podglomerate CEO Jeff Umbro offers observations and insights from the podsphere, including Stitcher, Apple, and Audible. Then, a conversation with Matt Saunders about intellectual property in podcasting, from trademarks to music licensing. Click through for much more in this content-rich column. Continue Reading →

Discover Pods survey finds continued rise in podcast listening, plus positive response to ads

Posted on by Anna Washenko

Discover Pods released a specialty report based on a survey of highly engaged podcast listeners, charting the consumption behavior of enthusiastic listeners. In the company’s third annual analysis, which surveyed more than 1,000 podcast fans, the results showed that 82.4% of respondents listen to more than 7 hours of podcasts every week. Continue Reading →