Youth and experience equally dazzle attendees at RAIN Summit Orlando

RAIN Summit Orlando was staged yesterday at the Hilton Bonnett Creek resort outside of Orlando, in association with the NAB/RAB Radio Show. Two-hundred attendees packed RAIN’s venue within the expansive conference hotel to hear the latest thought leadership in radio streaming, podcasting, research, ad technology, and other aspects of digital and online audio. Also, there was that Gen Z panel… Continue Reading

Canadian Podcast Listener report: How to reach new podcast fans

Podcasting is experiencing slow and steady growth within its podcast audience. That’s a key takeaway from the upcoming Canadian Podcast Listener 2018 report from The Podcast Exchange, Audience Insights, and Ulster Media. An advanced infographic from the report shows that 26% of Canadians are monthly podcast listeners as of 2018. Continue Reading

iHeartMedia adds Foursquare attribution for programmatic ad campaigns bought from Jelli

iHeartMedia announced a new partnership with ad tech company Jelli and Foursquare, a location-centric business tech operation, to launch a new attribution product for broadcast radio. This technology will offer improved campaign measurement and real-world attribution data to advertisers. Continue Reading