Changes at Spotify: Doug Ford exits as company seeks original content hires

Spotify’s revolving door act continues for personnel. Last week, the company announced that Doug Ford would leave his post as a senior director and head of music culture and editorial. He joined the company in 2013 when Spotify acquired music discovery app Tunigo. During his tenure, he established the strategy that guided several of the company’s most popular playlists, such as RapCaviar and New Music Friday.

On the other side, Spotify is currently recruiting for two senior roles in original content. One post is in marketing and the other in deal negotiation, but both are within the Spotify Studios umbrella. The director of studios marketing would be tasked with promoted strategies for Spotify’s different content experiences. The other role is director of studio content licensing, and the ideal candidate “will have a diverse background in the entertainment and digital content industries with a proven track record of negotiating talent and licensing agreements for original content and podcasts.”

Anna Washenko

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