Google Home tests out audio advertising

Voice-activated smart home speaker Google Home has started experimenting with what may or may not be an ad format. Owners of the device started hearing unprompted promotions for Disney’s upcoming live action version of Beauty and the Beast. Although Google then said the mentions weren’t intended as ads, will advertising be coming to these devices? Continue Reading

Rumor Fact(ory): Spotify nearing major label deals with some surprising propositions

Financial Times is the source of the latest Spotify speculation, reporting that the streaming service is close to final licensing deals with the major labels. The core of those arrangements, is that Spotify would pay a lower royalty fee to the labels, but in exchange would temporarily gate major album releases for paying customers. Continue Reading

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Chicago Summit in four weeks: A deeper Infinite Dial; audio creative; programmatic; podcasting

The RAIN Digital Audio Advertising Summit takes place in four weeks, on April 12 at the House of Blues in Chicago. One of many highlights will be Tom Webster (Vice President, Edison Research) and John Rosso (President of Market Development, Triton Digital), well-known as the hosts and presenters of The Infinite Dial Webinar, in a moderated discussion of the 2017 edition of that monumental consumer survey. Continue Reading