TargetSpot to exclusively rep streaming audio ad sales for Entercom

TargetSpot and Entercom have entered a deal that will see TargetSpot act as Entercom’s exclusive third party national ad sales representative for streaming audio. The partnership aims to offer a brand-safe environment and positive experience for listeners. TargetSpot will also provide targeting and analytics capabilities for improved campaign effectiveness. Continue Reading

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Pandora announces layoffs, restructuring, and expansion of Atlanta office

In what Pandora calls a “redesign,” the company has announced a company reorganization that includes layoffs, a remapping of its key initiatives, and prioritization of its Atlanta office for growth even as its official HQ remains in Oakland. The staff reduction will affect 5% of Pandora’s workforce. At the same time, the company plans to hire for its new initiatives in the less expensive, talent-rich Atlanta market. Continue Reading