Spotify Ad Studio adds streaming conversion metrics for ad campaign analysis

The Spotify Ad Studio is getting more analytics. The latest feature for this dashboard is a set of streaming conversion metrics designed to show how listeners responded to advertising campaigns. It can track how listeners reacted to hearing an ad, allowing labels and managers to see how many people investigated an artist’s catalog after hearing a promotion. Continue Reading

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James Cridland’s International Radio Trends: From Radiodays Europe – control and irrelevance

by James Cridland

James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Updates and slides from Radiodays Europe. Other updates from around the global audio industry. Continue Reading