Head gestures: A soon-to-be interactive audio ad format?
If reaching for the screen is too much for advertisers to ask of streaming audio listeners, voice-response ad technology is available. If saying “yes” or “no” is a bridge too far, how about ads which respond to a nod or headshake? That’s the premise of Head Nod Detection, a new piece of ad tech from podcast analytics company Backtracks. Continue Reading
