adStream: Spotify to pitch video sponsorships of entire playlists

Posted on by Brad Hill

At RAIN Summit NYC in February, Gary Liu, Global Head of Industry Development at Spotify, suggested a novel advertising strategy during a panel session. Liu speculated that music-service listeners might be willing to play ads on demand, in order to clear out advertising for an extended stretch of uninterrupted music listening. There were some chuckles in the audience over that, but a report in AdAge indicates that Spotify will pitch a similar idea to advertisers at this week’s Cannes Lions festival. Continue Reading →

iHeartRadio 5.0: new app, focus on personalization

Posted on by Brad Hill

Review by Brad Hill

Clear Channel updated its iHeartRadio app, overhauling the design with a more compact and usable presentation, while adding a level of instant personalization for new users. We tested the upgrade in its Android version, which was released slightly before the iOS version for Apple devices. Long-time users will appreciate the tightened, more intelligent design choices in the new app.

iHeartRadio 5.0 is seems to have a dual targeting strategy: attracting new users, and improving the experience for existing audience. It’s a big audience: 345-million app downloads and 50-million registered users Continue Reading →

RAIN Summit Indy to present vital copyright issues

Posted on by Brad Hill

In what most observers regard as a crucial year for music licensing, copyright, and royalties, RAIN Summit Indy will face the issues head-on with a panel of experts to demystify the complexities and throw light on the issues. The Royalty Reset session will discuss the potential impact on the Internet radio industry of possible changes to the U.S. music-licensing regulations. It comes at a time when, remarkably, nearly all parties involved (music rights owners, performing rights organizations, senators and members of congress, musicians) agree that current law is broken. But there is no accord on which parts need overhaul. Continue Reading →

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Beats Music math: What Spotify and Pandora would be worth

Posted on by Brad Hill

File this under Friday Fun. Apple will pay $3-billion for all of Beats (the electronics and music-service divisions) when the deal closes later this year. Source reveal that the Beats Music portion of the merger is accounted at $500-million. Yielding to temptation, we ran the numbers and hereby propose (not with an entirely straight face) some stratospheric prices. Continue Reading →