UMG adds new senior exec to focus on streaming marketing
Universal Music Group has hired Jay Frank to serve as its senior vice president of global streaming marketing. In this role, he will be tasked with using data to maximize performance on streaming platforms for UMG’s artists, in addition to analyzing the effectiveness of UMG’s streaming marketing campaigns. He’ll also be responsible for curating and managing the company’s global playlists and coordinating playlist strategy for all Universal labels. Continue Reading
