Radio programmatic at scale in 2016: A conversation with Jelli CEO Mike Dougherty

Programmatic radio advertising company Jelli released a press notice which summarizes the gains of programmatic advertising for radio in 2015. It sets the stage for a 2016 agenda of increased programmatic buying of radio ads. We spoke to Jelli CEO Mike Dougherty about buyer demand for programmatic ad campaigns. Continue Reading →

Emerging trend toward interactive radio in UK

The UK has a strong radio culture, thanks to the long legacy of the BBC and widespread radio-set ownership. But we’re seeing more and more outlets in the region pushing the boundary between lean-back and lean-in as they transition into the digital space. Capital Xtra, the radio app from media/entertainment company Global, has recently made strides to offer features that would usually be the purview of on-demand services. Continue Reading →