As listeners flock to Xmas stations, Pandora launches holiday PR campaign & features

Posted on by Brad Hill

Pandora launches its end-of-year promotional campaign today, following internal research which showed that 7% more listeners tuned into holiday stations between October 15 and November 15 than during that stretch last year. Pandora launches its end-of-year promotional campaign today, following internal research which showed that 7% more listeners tuned into holiday stations between October 15 and November 15 than during that stretch last year. Click through to see the video, and for more of P’s brand marketing details. Continue Reading →

Podtrac Top Publishers ranking shows monthly drop, yearly gain

Posted on by Brad Hill

Podtrac released its monthly Top Podcast Publishers ranking for november. The company noted that global unique streams and downloads decreased for the Top 10 publishers by 10% from October and increased by 40% over November 2019. This makes sense, as the long Thanksgiving weekend might disrupt podcast listening routines, while the overall category growth over a year made November a growth story over that longer time frame. In the numbers: A large catalog disparity, in which iHeartRadio operates ten times as many podcasts as NPR does, illustrates different strategies of two powerhouse podcast networks. Continue Reading →

IAB updates podcast measurement technical guidelines

Posted on by Brad Hill

The Interactive Advertising Bureau (IAB), owner of the standard set of guidelines for podcast measurements, has revised the spec and reissued it as version 2.1. The previous version, which has become a unifying definition of how to count downloads, audience reach, and advertisements in shows, was colloquially known as “IAB 2.” Click through to see key redefinitions of podcast measurement terms. Continue Reading →

Veritone announces new capabilities to its radio advertising analytics and attribution

Posted on by Brad Hill

AI tech provider Veritone is announcing several new capabilities to the analytics and attribution solution used by radio stations. The enhancements are built into the Veritone Discovery and Veritone Attribution products. These applications, part of the aiWARE platform, are used by about 1,500 stations. Click through for details. Continue Reading →

Magellan & Sounds Profitable create The Podcscape, a graphic representation of podcasting

Posted on by Brad Hill

Podcast advertising intelligence company Magellan AI, in collaboration with the Sounds Profitable newsletter authored by Bryan Barletta, have created an impressive graphic representation of the podcasting industry. It is an impressive project and a useful guide. Click through to see it and get the dowenload link. Continue Reading →

TuneIn anoints new CEO: Richard Stern (ex-Audible), and takes new investment

Posted on by Brad Hill

TuneIn has hired a new CEO, and it is Richard Stern, who comes to the streaming platform from Audible, where he was Chief Product officer. Stern replaces Juliette Morris, who was appointed as  chief executive last summer. Simultaneous with the new leadership, and perhaps connected to it, TuneIn is also announcing today new investment from Innovation Endeavors. Click through for details. Continue Reading →

Magellan AI releases October Movers and Shakers. Geely (which owns Volvo) on top.

Posted on by Brad Hill

Magellan AI has released the October edition of the company’s Top Movers and Shakers list, a monthly survey of podcast advertisers which have increased their month-over-month spend the most. October’s top mover/shaker is Geely. Who? Magellan explains that Geely is the parent company of Volvo. Geely spent about $2.1-million in October, nearly a $2-million increase over September. Click through for more details. Continue Reading →