Interviews with, and contributions from, the most perceptive voices in the online audio industry.
by Dan Misener
“Leave us a five-star review!” — the plea of podcasters everywhere. How well does that work? Pacific Content’s head of audience development offers another fascinating research project in which he dives deep into star ratings, breaking out where they are concentrated. You’ll be surprised. Click through. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro covers key podcast news items from the past week. Megafy? That’s mega-Spotify. Also, a review of three radio quarterly earnings reports. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro covers key podcast news items from the past week. Also, he claims to have listened to non-political podcasts … for one day. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro returns from a four-week hiatus with a review of podcast news from near and far. Also, his favorite pods of the moment. Continue Reading
RAIN is delighted to introduce the first piece from guest columnist Sam Harris of Hook Research in the UK. In this inaugural column, Harris explores the state of the kids spoken word content market in the UK and contemplates the benefits for brands operating within it. Plenty of research and quotes here, plus an overview of the child-oriented podcast and audiobook markets. Continue Reading
The main story in this week’s newsletter from James Cridland involves World Radio Swizterland, which is seeking investors. Also: Caital Dance launch in the UK, Australian DAB+-only ratings, and YouGov data. Continue Reading
The latest Sounds Profitable column by Bryan Barletta explores, demystifies, and evangelizes programmatic audio advertising. Along the way he offers a much-needed review of the VASt standard, and explains why audio publishers love programmatic. Continue Reading
RAIN is delighted to welcome guest columnist Bryan Barletta, who will share his popular Sounds Profitable weekly newsletter on Wednesdays. It is all about podcast ad-tech. In this one, a deep dive into the IABv2 measurement standard. Continue Reading
A fascinating radio survey comparing the melbourne and Brisbane (Australia) markets. NPR’s local podcast innovation. A lecture series. A radio revolution for 40 years. Much more. Continue Reading
by Bill Rosenblatt
Guest columnist Bill Rosenblatt analyzes Amazon’s most significant entry to podcasting — a podcast listening service integrated with Amazon Music. Comparing Amazon to Spotify is instructive, and this piece also takes into account how Amazon’s lead in the smart speaker market plays into strategic decision around podcasting. One question for the near future, according to rosenblatt: How will audiobooks play in these global audio platforms? Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about the podcasting launch in Amazon Music, executive shuffling at SiriusXM, Chartable fundraising, the Black Podcasting Awards, and more. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about Joe Rogan, Overcast’s new alerts, Apple Watch, and a link to a great article on podcast journalism. Continue Reading