Jeff Umbro: Porsches and Podcasts
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro returns from a four-week hiatus with a review of podcast news from near and far. Also, his favorite pods of the moment. Continue Reading
Thought Leaders
Interviews with, and contributions from, the most perceptive voices in the online audio industry.
Sam Harris: Has the Pandemic Offered a Pathway to Kids’ Podcasts?
RAIN is delighted to introduce the first piece from guest columnist Sam Harris of Hook Research in the UK. In this inaugural column, Harris explores the state of the kids spoken word content market in the UK and contemplates the benefits for brands operating within it. Plenty of research and quotes here, plus an overview of the child-oriented podcast and audiobook markets. Continue Reading
James Cridland’s International Radio Trends: World Radio Switzerland seeks investors
by James Cridland
The main story in this week’s newsletter from James Cridland involves World Radio Swizterland, which is seeking investors. Also: Caital Dance launch in the UK, Australian DAB+-only ratings, and YouGov data. Continue Reading
Bryan Barletta: Programmatic Advertising is the Hero Podcast Publishers Are Looking For
The latest Sounds Profitable column by Bryan Barletta explores, demystifies, and evangelizes programmatic audio advertising. Along the way he offers a much-needed review of the VASt standard, and explains why audio publishers love programmatic. Continue Reading
Bryan Barletta: How many listeners is your IABv2 certification worth?
RAIN is delighted to welcome guest columnist Bryan Barletta, who will share his popular Sounds Profitable weekly newsletter on Wednesdays. It is all about podcast ad-tech. In this one, a deep dive into the IABv2 measurement standard. Continue Reading
James Cridland’s International Radio Trends: New radio survey results
by James Cridland
A fascinating radio survey comparing the melbourne and Brisbane (Australia) markets. NPR’s local podcast innovation. A lecture series. A radio revolution for 40 years. Much more. Continue Reading
Bill Rosenblatt: Amazon Takes On Spotify In Podcasting
by Bill Rosenblatt
Guest columnist Bill Rosenblatt analyzes Amazon’s most significant entry to podcasting — a podcast listening service integrated with Amazon Music. Comparing Amazon to Spotify is instructive, and this piece also takes into account how Amazon’s lead in the smart speaker market plays into strategic decision around podcasting. One question for the near future, according to rosenblatt: How will audiobooks play in these global audio platforms? Continue Reading
Jeff Umbro: Amazon, Apple, and SiriusXM All Make Podcast Moves
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about the podcasting launch in Amazon Music, executive shuffling at SiriusXM, Chartable fundraising, the Black Podcasting Awards, and more. Continue Reading
Jeff Umbro: Rogan, Overcast, Apple Watch, and podcasts are always…
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about Joe Rogan, Overcast’s new alerts, Apple Watch, and a link to a great article on podcast journalism. Continue Reading
James Cridland’s International Radio Trends: Bauer’s local station removals. Data. Cars. More.
by James Cridland
Commentary on Bauer’s removal of local radio stations. Digital radio mandate in cars. NPR data points. RADIO.COM into cars. And much more. Seriously, MUCH more. Click through. Continue Reading
Jeff Vidler: Could Apple Show Broadcasters the Way For Live Radio?
Signal Hill Insights President Jeff Vidler contributes this very interesting column about Apple’s interesting movement toward traditional radio. “It’s interesting that Apple’s latest foray into audio is a doubling down on the old school notion of human-hosted, human-curated radio.” What does it mean for broadcast radio, if anything? Jeff does some blue-sky thinking. Continue Reading
Jeff Umbro: Lemonada Media Moves to Stitcher’s Midroll for Ad Sales, an interview with CEO Jessica Cordova Kramer
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about Lemonada’s ad rep move, Joe Budden’s apparent separation from Spotify, Audible’s new plan, Joe Rogan and Apple … and an interview with Jessica Cordova Kramer. Continue Reading