RAIN News’ top picks for CES 2016 sessions

Whether you’re on the show floor or just following the action from home on livestreams and social media, this year’s Consumer Electronics Show promises to have lots of valuable insights for the digital audio industry. This year, we could see developments in topics such as connected cars, home audio, audio quality, mobile devices, headphones, digital distribution, and advertising technology. Continue Reading

Triton Local Network now in STRATA for easier buying of streaming advertising

Triton Digital has announced that the Triton Local Network (TLN) is integrated in the STRATA media buying platform. The integration allows advertisers and agencies to view audience metrics in local markets, and plan campaigns within and across markets, with geographic and demographic targeting. Continue Reading