Technology, hardware, and gadgets. WiFi speakers, digital dashboards, and more.
The Australian Radio Network announced that it would adopt AdsWizz technology on iHeartRadio, to offer programmatic buying to its advertisers. The broadcaster is calling it “one-to-one targeted audio advertising.” Continue Reading
Borrell Associates put on a free webinar on Wednesday, hosting presenters Fred Jacobs (Jacobs Media) and Steve Goldstein (Amplifi Media) to talk about smart speakers, and their importance to radio. The program evangelized the platform’s rise as an important opportunity for radio, and offered a takeaway list of tips. Continue Reading
XAPPmedia has been selected by Scripps to develop Alexa skills for all 34 Scripps radio stations across 13 states. Amazon Alexa is the voice-activated smart speaker operating system which resides in the Echo, Dot, and Echo Show devices.
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The Interactive Advertising Bureau (IAB) today released a second version of its Podcast Ad Metrics Guidelines (released in September of last year). Public comments are invited. Continue Reading
In a sign of podcasting’s evolution from cottage industry to a maturing advertising category, Nielsen has announced an agreement with Slate-owned Panoply’s Megaphone hosting platform. The venture hopes to meet advertiser demand for audience targeting of podcast commercials and sponsorship messages. Continue Reading
The White Night Festival in Tel Aviv was a “silent disco” attended by 30,000 people. Music was blasted out — rather, was blasted IN via personal headphones, powered by the custom-built Nobex app for Tel Aviv Radio. Continue Reading
The breakthrough research report on smart speakers, The Smart Audio Report from NPR and Edison Research, is released today after the free webinar presentation yesterday. The research was originally presented at the RAIN Podcast Business Summit on June 21, of which NPR was the presenting sponsor. Continue Reading
In an initiative to streamline the market for digital audio advertising, Triton Digital is introducing a new platform for audio publishers, called Yield-Op, which the company says is built from the ground up for audio. Optimization, cutomization, and reach are three values Triton is evangelizing with the new software. Continue Reading
The Smart Audio Report from NPR and Edison Research, which had its world release at yesterday’s RAIN Podcast Business Summit, revealed that the voice-activated devices (e.g. Amazon Echo/Dot and Google Home) encourage audio listening, music service subscription, and have become extremely valued additions to their owners’ lifestyles in sometimes surprising ways. Continue Reading
Digital voice-activated advertising platform Instreamatic.ai announced its formal launch this week. The service now offers programmatic buying for voice-activated ads that would run on smart home speaker systems and related technology. The technology seems designed around the types of interactions smart speaker owners would have. Continue Reading
This year’s WWDC announced Apple’s foray into WiFi speakers, bringing it into direct competition once again with Google and Amazon for control over music and audio in your home. The new device is called HomePod, and it will retail for $349. The initial launch is this December for the U.S., the UK, and Australia, with a broader global rollout next year. Continue Reading
This week, Spotify announced that it is now testing open exchanges for real-time buying for its audio inventory. The streaming company will be working with select SSP and DSP partners for this latest effort in programmatic advertising. Continue Reading