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The enterprise podcast hosting and monetization company Megaphone announced a partnership with podcast advertising attribution company Podshights. In this arrangement, Megaphone will provide attribution metrics to all campaigns run through the Megaphone Targeted Marketplace. Continue Reading
In a press release from Ho Chi Minh City in Vietnam, Triton Digital is announcing a new partnership in its globe-spanning relationships. ADTIMA, the Vietnamese company which owns and operates the ZingMP3 online music platform, has selected Triton to monetize its ZingMP3 platform. Continue Reading
Spotify, the global audio listening platform which is grabbing chunks of the podcast industry through acquisition, is also applying its customary tech chops to improving advertising effectiveness … while making life a little bit smoother for discount-minded consumers. The prospective feature is called “In-App Offers,” and is basically a link on a podcast’s show page which leads to an advertiser’s discounted offering. Tap through for details. Continue Reading
WideOrbit is announcing a partnership with programmatic platform Rubicon Project, exposing WideOrbit’s network of audio publishers to Rubicon’s ad buyers. WideOrbit’s client list includes audio services, platforms, networks, radio broadcasters, and audio content publishers. Continue Reading
AdsWizz is announcing today that Anne Frisbie, an executive whose career roots go back to 1990s entrepreneurism, is joining the executive team as SVP of Global Supply. Frisbie comes to AdsWizz from nearly a dozen years with InMobi where she was SVP, Global Brand & Programmatic. Continue Reading
Acast Open, which launched last fall after the Pippa acquisition, and which allows any podcast to host a show on Acast, can now (as of today) participate in the Acast Marketplace. Acast Open podcasters must apply to enter the monetization service. Dynamic ad insertion is used to deliver targeted messages in shows throughout a podcast’s entire catalog. Continue Reading
Podcasting tech company and enterprise hosting platform Omny Studio has announced, through its Triton Digital parent, a new feature called Secure Sharing. It enables podcast owners on the platform to allow outsiders into its podcast analytics suite. This is quite interesting, and affects how publishers can pitch to advertisers, and verify to them. Continue Reading
The JACK brand, one of the few remaining independent commercial radio groups in the UK, is announcing a deal with Targetspot which will allow advertisers to access JACK’s digital audio inventory programmatically for the first time. Continue Reading
Nielson is announcing a new vertical for its Gracenote division: Gracenote Audio On Demand. The company describes this as a comprehensive dataset which is “the catalog of reference driving podcast services with the ability to enhance navigation and discovery capabilities.” In other words, Gracenote is doing for podcasting what it has historically done for music — catalog the entire medium with metadata. In this case the dataset identifies and locates podcasts according to topics, personalities, and other criteria. Continue Reading
Tech company AdsWizz is announcing a new layer to its AudioMatic and AudioServe digital audio advertising platforms. Called Dynamic Creative Optimization, it allows advertisers to use targeting data to generate over 10-million (that’s not a typo; ten million) ad creative variations which personalize advertising to listeners. Click for details. Continue Reading
Global streaming music leader Spotify has selected Cisneros Interactive to exclusively manage the advertising service portfolio of Spotify in Latin America, one of Spotify’s most important and fast-growing markets. Continue Reading
AdsWizz is announcing a couple of enhancements to its AudioMatic platform — which is a self-serve programmatic planning and ad-buying platform for major agencies building podcast campaigns. One of them automates and scales host-read ads, and the other address brand safety. Continue Reading