Comprehensive coverage of the podcasting industry and its business ecosystem.
Podtrac released its December 2019 podcast ranker. The analytics platform made some format changes to its publisher chart last month, and its approach to the top shows has also gotten a slight tweak. Continue Reading
NPR launched a new podcast centered on creating audio in the classroom. The Student Podcast Challenge show is made by the team that runs the NPR contest of the same name. Continue Reading
MIDiA Research posted a graphic from its fourth-quarter podcast tracker survey ahead of the launch of its Podcast Platforms report. The data, from a consumer survey of 576 podcast users, show Spotify with a lead in the overall weighted average of four national cohorts. Spotify is also the leading podcast app for Canada, Australia, and the UK, according to MIDiA’s research — but Google leads in the U.S. Continue Reading
The podcast network Barstool Sports may be changing hands. Recode reported that its owner The Chernin Group is close to a deal to sell the audio brand to Penn National Gaming, a regional gambling company. Continue Reading
A weekly column from the preeminent Radio Futurologist. THIS WEEK: How Australian radio is covering the continued fires. KCRW’s new hire. A counterpoint to the hype coming out of another year of CES. Continue Reading
cabana, the digital audio arm of AdLarge Media, announced the addition of two more podcasts to its portfolio. First is the true crime show Voices for Justice and the second addition is ONE Extraordinary Marriage. Continue Reading
Using CES as a soapbox, Spotify has announced new ad-insertion technology for its podcasts. By most accounting, Spotify is the second-largest podcast distributor in the English-speaking world. Creating its own digital ad-tech unleashes a tectonic shiver in the podcast ecosystem of creators, publishers, technology companies, and advertisers. Continue Reading
In which we match up two ad revenue projections: One for the entire internet channel (from AdAge) and one for podcasting (from the IAB/PwC). Guess which line is moving faster. Continue Reading
Podtrac sent around its monthly Top Podcast Publishers ranker this morning. the expected Top 10 is now Top 15, and Podtrac promises more expansion in future months. There is also a new column in the Podtrac ranker, naming an ad sales entity representing publishers on the list which have opted into that listing: Continue Reading
A weekly column from the preeminent Radio Futurologist. Continue Reading
Podcast hosting company and listening app Podbean released a 2019 roundup indicating general growth of its publishing metrics and comparison of where its podcasts are being listened to. There are also interesting income figures for top-earning podcasts. Continue Reading
iHeart Media, which is executing a long-term broadcast / podcast synergy strategy, has launched its third all-podcast on-air format at WLTM, 95.9 in Erie, PA. The station was playing an all-Christmas format before switching over. Continue Reading