Comprehensive coverage of the podcasting industry and its business ecosystem.
An article in Digiday sources Vox Media Studios president Marty Moe saying that the company’s 200 podcasts across its many topical categories currently earns $10-million per year. The goal is to double that. Continue Reading
Audioboom introduced three original new shows that will debut on its network this year. The podcasts cover a range of topics and potential audiences. Continue Reading
Podsights, a podcast research and ad measurement platform, is announcing today a successful $1.5-million fundraising round and new hires. It’s all about attribution — a key word in podcasting 2020. Continue Reading
Spreaker announced that it has entered a partnership with Podchaser. Under the terms of their agreement, Spreaker Studio customers can distribute their podcasts to the platform with one click. Spreaker has been expanding its distribution footprint over the past year. Continue Reading
Podcast deals have been coming fast and furious, and the latest pairs some major names in entertainment. Rolling Stones singer Mick Jagger has launched a production studio called Rainy Day Podcasts. The outfit is starting off with a development deal with Warner Bros. Continue Reading
Pocket Casts is planning to roll out a content update to its podcast listening platform. Both the iOS and Android versions of its app will get curated playlists that aim to provide new discovery tools to listeners. Continue Reading
Entercom announced a new effort that will provide marketing campaign measurement tools to podcasts and streaming audio. This stems from apartnership with marketing company Claritas, which offers an identity graph with proprietary data for more than 120 million households and more than 1 billion devices. Continue Reading
Rumors have been swirling for some time that Apple might turn to commissioning original podcasts. Most of the speculation hinted that exclusive titles would further entice listeners to the Apple Podcasts platform, but the latest insider information indicates a secondary goal for any original programming. Continue Reading
A story in yesterday’s Wall Street Journal reported that Serial Productions, maker of influential podcast Serial, is seeking acquisition. While a great deal of institutional money has flowed into podcasting in the last three years, an acquisition headline focused on a single show is unusual and striking. Continue Reading
James Cridland’s Podnews apparently inspired podcast analytics and attribution company Chartable to crunch some numbers defining the share of podcasting distribution among leaders in that space. The question derives from Spotify’s rapid growth in this field. Apple is still #1, but Spotify’s influence in this field is growing impressively. Continue Reading
Google Podcasts is one of the newer listening platforms, and it has been making adjustments to the experience since launch. The latest beta test of the app includes sharing by timestamp. Continue Reading
Omny Studio, a subsidiary of Triton Digital, has entered a new partnership with Podchaser, a podcast discovery and database platform. This deal will allow Omny Studio clients to apply Podchaser tags within the Omny tools. Continue Reading