Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

Media Creek becomes SoundStack in reorg-rebrand; launches SoundStack Engine; Live365 unchanged

Posted on by Brad Hill

Media Creek, an audio-tech holding company launched in February 2018, announces today a rebranding as SoundStack. In what a company representative calls “a unification/rebranding of all of the collective Media Creek brands,” SoundStack encompasses existing services Live365 and Empire Streaming. Also announced today: A newer service called SoundStack Engine, a platform for both live streaming and podcast distribution. Continue Reading →

Over five years: Terrestrial radio -13%, podcasting +266% (Cumulus/Edison)

Posted on by Brad Hill

Cumulus Media / Westwood One has released its 2022 Audioscape bundle of research metrics under the banner of its Audio Active Group brand led by Chief Insights Office Pierre Bouvard. It’s a big book of data; today, we look at the growth of podcast listening share compared to terrestrial radio. Continue Reading →

Steve Goldstein: What I Learned Teaching a NYU Course About Podcasting

Posted on by Steve Goldstein

by Steve Goldstein

In the latest guest column from Steve Goldstein, he describes the experience of guest-lecturing a media class at NYU, with industry guests as expert panelists. Steve discovered that the class was savvy about the challenge of success in podcasting. “Not everyone thinks podcasting is a road to riches.” And the students were incredulous that the music business has not figured out licensing for podcasts. Continue Reading →

Australian podcast listeners are attentive and immersed: Acast “Sounds Smart” study

Posted on by Brad Hill

Global podcast company Acast released highlights of its advertiser-facing Sounds Smart research. It is a survey of at-least-monthly Australian podcast listeners. (See it HERE.) One question asked about attention and immersion. Seventy-four percent of respondents agree with the statement: “Podcasts provide me… Continue Reading →

“Food, We Need to Talk” joins PRX for distro, sponsors, production

Posted on by Brad Hill

Co-hosted by Juna Gjata and Dr. Eddie Phillips, Food, We Need To Talk is a podcast about eating, body, weight loss, and health. The show launches its second season with a new business infrastructure provided by PRX. The public media and podcast group will provide distribution, monetization, and production support. Continue Reading →

Vox’s news podcast “Today, Explained” extends to public radio in rare crossover

Posted on by Brad Hill

Media giant Vox has notified us that Today, Explained, the company’s flagship daily news podcast hosted by Sean Rameswaram and Noel King, is now carried by over 50 public radio stations across the country. The arrangement is made via WNYC Studios. Each host has a public radio background. Continue Reading →