iHeartMedia today announces that Sarah van Mosel, formerly CRO of Stitcher, will lead the company’s new iHeart Audience Network (“iAN”), an highly scaled audio inventory and audience targeting environment that spans podcasting (iHeartPodcast Network), streaming audio (iHeartRadio), and the vast reach of the largest commercial radio group in the U.S.
Van Mosel joins the company as Executive Vice President, iHeart Audience Network. Her career has taken her through executive roles at New York Public Radio, Acast, and Market Enginuity before Stitcher.
The company says that iAN “simplifies audio advertising,” and offers “premium audio inventory at scale.” iHeart brings multiple internal resources and services into play, including a new one which is part of today’s PR blast: Audio Intelligence. It is described as a one-of-a-kind brand safety tech tool,” developed in collaboration with analytics and measurement company Sounder.
Sarah van Mosel’s role will range across iAN sales operations, publisher development and podcast slate partnerships for iHeartPodcasts. She will report to Conal Byrne, CEO of iHeartMedia Digital Audio Group.
“My path to iHeart has been a long one, but each step of the way has equipped me with the exact set of skills I need to lock arms with this outstanding team,” says van Mosel. “Anyone who knows me knows I love to build. I love to push the industry forward. The team at iHeart is poised to completely transform the audio industry and I can’t wait to be a part of it.”
“The iHeart Audience Network is the first and only audio marketplace that seamlessly unifies all forms of audio with one common set of audiences, and we’re thrilled Sarah is bringing her expertise, vision and talent to take these unique capabilities to their full potential for advertisers and publishers,” said Byrne. “She’s been at the forefront of innovation in podcasting from the very beginning and her unique perspective on the rapidly growing medium will ensure this venture becomes the premier service for all brands. The team is looking forward to seeing where she takes iAN next.”