Six podcast advertisers in Top 15 for 12 straight months; BetterHelp retains #1 (Magellan AI)

Magellan AI released its always-interesting Top Spenders list, listing the highest 15 spenders for March. BetterHelp lands in the #1 spot, as it has for the last 12 months in today’s RAIN analysis of this ranker. (Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S., as ranked by Apple Podcasts, and applies several factors. See HERE.)

With a March investment of $7.7-million, nearly identical to the company’s February investment, BetterHelp nearly tripled the monthly spend of the #2-ranked advertiser Athletic Greens, which spent $2.7M and has appeared on this list three times in a 12-month span.

In RAIN’s month-over-month comparison, we see BetterHelp and five other advertisers in the Top 15 list in each month for 12 months. Also in March, Intuit entered the list for the first time in the year-long span.

SOURCE: Magellan AI. Chart by RAIN News

(For full-size image, click HERE.)


Brad Hill