Comprehensive coverage of the podcasting industry and its business ecosystem.
In a sprawling, deeply researched report, Cumulus Media and Signal Hill Insights deliver podcast listener statistics and preferences, and recommendations to podcast advertisers. Continue Reading
Apple announced a new feature for podcast publishers called Apple Podcasts Delegated Delivery. It enables podcast owners to place free and/or subscription podcasts onto the platform in an operation which significantly streamlines the current process. Delegated Delivery (which sounds to us like some kind of diplomatic envoy) will be launched in the fall. Click for details and Apple’s comments to RAIN. Continue Reading
In the most recent report from the newly renamed Edison Podcast Metrics division of Edison Research, we learn of the top 30 U.S. podcast networks, by reach, according to Edison’s survey-based tabulation. Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. As a result, this list is exceptionally interesting to peruse. (SXM Media is #1. PodcastOne is #15. Click for the rest.) Continue Reading
Podcast ad agency Quill (whose awards program we covered in March) has launched a new podcast hosting platform called CoHost, and inaugurated the service with a survey of 155 podcasters. Click for key learnings and service points. Continue Reading
The title of this piece over generalizes about Covid, but a newly released “Podcasting Today; Insight for Advertisers” study from Nielsen makes the broad point: Podcast listeners say they resuming pre-Covid activities that include purchases of products and services, and that is clearly good for podcast advertisers. Click for some stats and graphs. Continue Reading
Edison Research released its Top 50 Most Listened To Podcasts list for the 4-quarter span of Q2/2021 through Q1/2022. In RAIN’s tracking of these lists, we see six new additions, compared to four new podcasts in the previous list, and three new shows in the list before that. Click through for the visual comparison.
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by Steve Goldstein
In the latest guest column from Steve Goldstein, he observes the limited shelf space in podcasting: “In podcasting, the average listener gets to five shows each week. That’s it. For many, time is not elastic.” There is an ABCD solution. Continue Reading
The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage of Day 2
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The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage. Continue Reading
“U.S. podcast advertising revenues surpassed the $1 billion mark in 2021 for the first time (to $1.4B), as it continues to be one of the fastest growing channels in digital media. With 72% growth, podcast advertising grew twice as fast as the total internet advertising market.” –U.S. Podcast Advertising Revenue Study, IAB Click through for many more details and graphs. Continue Reading
From Triton Digital co-founder and audio entrepreneur Mike Agovina we learn that he has partnered with broadcasting and production firm Guaranty Media to make a new podcast creation enterprise called Drop Biscuit Studios. This announcement shines light on a project… Continue Reading
Daryl Battaglia is SVP, Market Development & Strategy, at Triton Digital. This lunch conversation is all about podcast measurement, arguably the most important topic on the business side of podcasting. Daryl discusses current trends and a new audience measurement product soon to be released by Triton. Continue Reading