Legendary podcaster Marc Maron is taking his WTF with Marc Maron show to Acast for full representation and distribution, starting July 1.
The new alliance means that Acast will be the exclusive host and sales partner for the podcast, its full back catalog, and other related materials. WTF with Marc Maron will continue to be released twice a week and will be available to all listeners via normal RSS distribution.
According to Acast’s announcement, WTF with Marc Maron serves 55-million plays to listeners per year. A year ago, the podcast was awarded the inaugural Governor’s Award by The Podcast Academy.
The show will also enter the Acast+ system, offering bonus content to subscribers.
The sales strategy for ads will be across a spectrum of baked-in to dynamic insertion. In our listening to the show we hear Maron rattling through host reads in an upbeat and straightforward style.
“Entering into a partnership with the podcast giant Marc Maron is a big win for Acast and for the open podcasting landscape, as this deal guarantees that the podcast can continue to be listened to by everyone, everywhere and on their preferred listening platform,” said Ross Adams, CEO of Acast. “In addition to WTF with Marc Maron being one of the largest podcasts in the world, Maron is also one of the very best hosts in the business. This collaboration presents a real step forward for us in the North American market, adding millions of listens and strengthening our brand even further in the region. At the same time we will also be working with the show to increase the number of Marc Maron fans across the globe.”
Maron stated: “”We’ve amassed an amazing catalog over the years and Acast offers us an opportunity to make it available in a way it hasn’t been before, especially in international markets. We’ve released two episodes every week for almost 13 years and we don’t plan on stopping any time soon. Acast won’t stand in the way of us doing the show the way we want to do it, the way we like doing it, the way we’ve always done it. They’re excited and focused and I think the partnership will be very productive.”
The deal was negotiated by Avalon who represents WTF with Marc Maron and Marc Maron.
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