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The Download on Podcasts: The monetization push for the long tail of podcasting

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The podcast category is developing into a mature business market. Money is flowing in. Media buyers are increasingly interested in the podcast opportunity, with its distinctive qualities. But there are over 300,000 podcasts. It’s a long tail of content. Two revenue paths are opening up for indie podcasts. Continue Reading

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Spanish Online Radio Association to certify internet radio and podcasting

AERO, the Spanish Online Radio Association, has announced that it will develop a comprehensive certification of Spanish internet radio stations and podcasts. The work will culminate in a “Certified Directory of Online Radio,” to be published in December.Internet radio stations and podcasts which can demonstrate Spanish listenership may request participation. Continue Reading