Comprehensive coverage of the podcasting industry and its business ecosystem.
Steve Pratt of Pacific Content looks to TV news for inspiration in the podcast world. Drawing on his own experience in local television, Pratt explores the importance of consistency in staying on top. Continue Reading
Podcasting received the Saturday Night Live treatment with a send-up of some tropes that will likely be familiar to any regular listeners. Is it a good or a bad thing when late night comedy leans into the audio format’s stereotypes? Continue Reading
AdLarge’s digital audio advertising unit, cabana, announced that it has added Bear Brook to its content portfolio. The investigative podcast is from New Hampshire Public Radio, and is hosted by reporter Jason Moon. Continue Reading
Radio Consultant and podcast producer Mark Ramsey has created another “Inside” podcast — People Like Us: Inside Philadelphia — distributed by Wondery and sponsored by Coca Cola. All revenue from the show, which documents the making of the Tom Hanks movie about living with HIV, will be donated to an HIV/AIDS non-profit. Continue Reading
2 Dope Queens, a podcast under WNYC hosted by Phoebe Robinson and Jessica Williams, announced the end of its run. The popular comedy and storytelling show is closing with a special episode featuring former first lady Michelle Obama as the guest. Continue Reading
Pocket Casts today announced a comprehensive redesign and feature update that brings several improvements to the podcast app across web, iOS, and Android. In our testing of pre-launch builds, we found that Pocket Casts has gone beyond mere remedies of previous usability issues, innovating features and modernizing the experience. Continue Reading
Creating a milestone moment in the evolution of podcasting, Pandora today launches its anticipated podcast offering, powered by the Podcast Genome Project. The launch puts in play a key strategic element as described in recent earnings calls. Continue Reading
Vox Media is making a shift in its burgeoning podcast strategy. The media company has signed a distribution deal with Panoply Media and is bringing its entire podcast network to the Megaphone platform. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: James muses over the pros and cons of adapting new technologies in radio, and shares updates from around the world of audio and broadcasting. Continue Reading
The E.W. Scripps Company has released its third-quarterly financials. The period included several big business developments for the media giant, including the announcement of plans to acquire Triton Digital and a rebranding of its podcast efforts. Continue Reading
Podcast company Acast announced the launch of an Alexa voice skill. This development allows listeners to start, pause, and skip their way through Acast’s programming lineup on Alexa-enabled devices. It will also encourage discovery, with podcast fans having the option to explore new shows through playlists curated by Acast. Continue Reading
Digital audio advertising platform Targetspot has announced its upcoming Podcast Marketplace, an all-in-one ad marketplace for connecting podcast producers with advertising revenue sources. This venture will start in December when the new platform will open to Targetspot’s existing premium publishers and partners. That launch effort will represent 100-million monthly podcast downloads. It will eventually open to all podcast producers. Continue Reading