Comprehensive coverage of the podcasting industry and its business ecosystem.
Steve Pratt of Pacific Content shares his thoughts on podcast scaling: One group of podcast producers aren’t just creating value for themselves. They’re helping to grow a lot of new listeners for the entire industry. Continue Reading
Cadence13 and Tenderfoot TV, the production team behind Up and Vanished, have entered a partnership for a new slate of podcasts. The deal covers six shows that will expand on Tenderfoot TV’s existing expertise in the true crime space. Continue Reading
Panoply announced that its Megaphone podcast platform has been integrated with Google Campaign Manager. The Google tool helps advertisers and agencies to manage digital campaigns for websites and mobile through ad serving, targeting, verification, and reporting features. Continue Reading
BBC Sounds is the latest effort by the BBC to reach a broader and younger audience in the digital market. However, the mobile app has been raising eyebrows and questions among users since its launch. A recent dust-up around one of its podcasts being announced as exclusive to BBC Sounds has put the broadcaster on the defensive. Continue Reading
Listen Notes creator Wenbin Fang is back in action. The podcast platform programmer is building a name for himself with bare-bones platforms for podcast listening and discovery. The latest one is Listen Explorer. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: James recaps an action-packed week in the UK audio industry. Continue Reading
Omny Studio announced that it has partnered with social media video company Headliner for a new deal. Under the terms of the arrangement, Headliner will provide Omny clients with one-click access to create podcast audiograms from within their content management workflows. Continue Reading
One week after CES, Steve attended a conference in Chattanooga, Tennessee. The subject? Amazon Echo and how people will respond to and use the technology. Continue Reading
Adam Carolla has extended his exclusive deal with PodcastOne. The popular podcaster has signed an agreement covering join production, distribution, marketing, and sales for his collection of podcasts through 2023. Continue Reading
Pinna, an audio subscription platform for children, is spinning out from its parent company as a standalone company. The service, which offers podcasts, audiobooks, and music, was initially launched in October 2017 by Panoply Media. Continue Reading
CBS News has conducted a poll into podcast listening habits and found an upward trend over the past year. In December 2017, 53% of adults said they never listened to podcasts, but in the latest results the rate shrank to 30%. The drop was even more extreme for listeners who fall in the Millennial age group. Continue Reading
Audio news has never been so resplendent with listening options. Today brings news (and a trailer) from The Economist, a global current events publication, called The Intelligence. The Economist has been in podcasting since 2006, and claims that podcast revenue has increased 50% in the last year. Continue Reading