Comprehensive coverage of the podcasting industry and its business ecosystem.
Vox Media is partnering with Stitcher to create a stand-alone technology news podcast from Vox brand Recode. It is described as “a multi-million dollar deal.” Stitcher will sell the sponsorships, and the agreement is based on revenue share. Vox will hire a dedicated production team in New York. Continue Reading
Traug Keller of ESPN talks to Steve about the sports specialist’s approach to podcasting. He shares insights on the network’s popular shows and how it developed a strategy. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Triton Digital’s webcast metrics, hurdles to radio on smart speakers, a station for Polish-speaking truck drivers, and much more appear in this week’s edition. Continue Reading
Jason Hoch has departed Stuff Media, and its new parent company iHeartMedia. He was the head of new initiatives and EP at the HowStuffWorks podcast network. Hoch is leaving to join Imperative Entertainment and head up the studio’s newly created podcast division. Continue Reading
Panoply Media has entered a partnership with audio analytics company Veritonic to examine the impact of podcast advertisements across listener demographics and ad verticals. This is Veritonic’s first partnership with a podcast-exclusive platform, and the deal will take advantage of its machine listening technology. Continue Reading
by Jeff Ulster
A guest column by Jeff Ulster, Chief Content and Technology Officer at The Podcast Exchange (TPX), examining the anatomy of podcast measurement. Second of two parts. Continue Reading
This month, several podcast companies will unveil their latest show and talent rosters at the Winter Podcast Upfront, scheduled for February 20 at the headquarters of the United Talent Agency. The Beverly Hills event will offer advertisers, agencies, and media a look at the most recent partnerships and developments for seven podcast networks. Continue Reading
iHeartRadio has unveiled a new mobile feature for finding new podcasts. The podcast recommendation engine rolled out to the iOS app this week. The discovery engine relies on past iHeartRadio listening habits in both podcasts and music. Continue Reading
Westwood One has hired John Wordock as its new executive editor of podcasting. Wordock will step into the role beginning February 15. He joins Westwood One from The Wall Street Journal. Continue Reading
Slate has introduced a new service offering members-only listening technology to podcasters. The platform is called Supporting Cast, and it will provide the infrastructure to make members-only versions of podcasts, ones that are ad-free or have bonus content. Continue Reading
Chris Peterson is departing his role as executive vice president of podcasting for iHeartMedia. He joined the conglomerate in November 2016 to lead its podcast efforts and raise iHeart’s profile in that space. Continue Reading
by Jeff Ulster
A guest column by Jeff Ulster, Chief Content and Technology Officer at The Podcast Exchange (TPX), examining the anatomy of podcast measurement. First of two parts. Continue Reading