Comprehensive coverage of the podcasting industry and its business ecosystem.
Omny Studio announced that it has partnered with social media video company Headliner for a new deal. Under the terms of the arrangement, Headliner will provide Omny clients with one-click access to create podcast audiograms from within their content management workflows. Continue Reading
One week after CES, Steve attended a conference in Chattanooga, Tennessee. The subject? Amazon Echo and how people will respond to and use the technology. Continue Reading
Adam Carolla has extended his exclusive deal with PodcastOne. The popular podcaster has signed an agreement covering join production, distribution, marketing, and sales for his collection of podcasts through 2023. Continue Reading
Pinna, an audio subscription platform for children, is spinning out from its parent company as a standalone company. The service, which offers podcasts, audiobooks, and music, was initially launched in October 2017 by Panoply Media. Continue Reading
CBS News has conducted a poll into podcast listening habits and found an upward trend over the past year. In December 2017, 53% of adults said they never listened to podcasts, but in the latest results the rate shrank to 30%. The drop was even more extreme for listeners who fall in the Millennial age group. Continue Reading
Audio news has never been so resplendent with listening options. Today brings news (and a trailer) from The Economist, a global current events publication, called The Intelligence. The Economist has been in podcasting since 2006, and claims that podcast revenue has increased 50% in the last year. Continue Reading
Political podcaster Ben Shapiro, recently noted in RAIN News for his wide syndicated extension into broadcast radio, has lost two sponsors after a live podcast performance at a Right To Life rally. The fallout shines a new light on brand safety — a constant concern in advertising that messaging does not appear connected to controversial content. Continue Reading
UK-based podcast company AudioBoom, which is publicly traded on the London Stock Exchange, released its full-year 2018 financials. In a story familiar to leading streaming music services, the bottom line is in the red even as revenue jumped upward, and the earning per thousand listens (CPM) likewise spiked. It is a growth picture after a rough road in 2018. Continue Reading
RAIN News attended the inaugural iHeartRadio Podcast Awards presented by Capital One on January 18. At the iHeartRadio Theater in Los Angeles, many notable figures from podcasting appeared to recognize the successes of the audio format. Continue Reading
The Daily topped another month of Podtrac’s monthly ranking of the top 20 podcasts. The rankings are based on Podtrac measurement data for unique U.S. monthly audience. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: James takes a deep dive on the BBC and Fortunately. Other updates on audio come from France, the Netherlands, Switzerland, and more. Continue Reading
We are finding it interesting to observe the number of Executive Producer roles for podcasting are being opened and/or seeking candidates in podcasting. In the last week, two of the preeminent podcast companies, AudioBoom and Stitcher, are searching for Executive Producers. Continue Reading