Comprehensive coverage of the podcasting industry and its business ecosystem.
The latest report shared by Edison Research is an examination into the gender divides in podcasting. The results were initially presented at the She Podcasts LIVE event earlier this month. The report found that 29% of women have listened to a podcast in the last month, compared with 36% of men. Women are also drawing closer to an even split in the makeup of the monthly podcast audience. Continue Reading
iHeartMedia is launching a new podcast in partnership with Mental Floss. The show is titled History Vs, with Mental Floss Editor-in-Chief Erin McCarthy hosting. Each season of the podcast will explore the live of an important historical figure and their impact on contemporary culture and society. Continue Reading
Marvel has already expanded its universe of popular superheroes to include audio storytelling. Now it has entered a multi-year podcast deal with Sirius XM to create more audio content. This deal will see the launch of scripted and unscripted series, as well as a live event angle. Continue Reading
The annual Canadian Podcast Listener Report, produced by Audience Insights and sponsored by TPX (The Podcast Exchange), debuted the 2019 edition at RAIN Summit Canada last week. The results were presented by Jeff Vidler (President, Audience Insights) and Jeff Ulster… Continue Reading
Podcast technology company ART19 sent out a notice today describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. the purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise targeting. Continue Reading
Spotify has been putting an international spin on its original podcast productions, such as a daily news show in Spanish through a partnership with Colombian newspaper El Tiempo. The latest development is a fictional show in French called L’Employé that premieres today. Continue Reading
Crooked Media is adding a daily news podcast to its programming. The company, which most notably makes the Pod Save America show, joins a crowded landscape for tackling the current headlines in audio. Continue Reading
NPR and iHeartMedia continue their tug-of-war for the lead in Podtrac’s publisher ranker, and both have several shows on the analytics company’s latest podcast chart. iHeartMedia has two shows on the ranker, while NPR has eight. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Diving into data from the RAJAR MIDAS in the UK, the Radio Alive presentations in Australia, and the Infinite Dial Germany. Continue Reading
Few subjects in culture and entertainment escape the notice of the writers at Saturday Night Live. The sketch show turned its humor on podcasting late last year with a bit about The Poddy’s, and now it’s back with a silly commercial for any father-son podcasters. Continue Reading
Along with its annual Podcast Download report, Westwood One has shared some insights from its survey by Advertiser Perceptions this week. The 2019 edition included 302 agencies and marketers. It found that although consideration of podcast advertising flattened after several years of growth, discussions about the subject has continued to increase. Continue Reading
Triton Digital has launched the Australian Podcast Ranker, the first of a (presumed) series of podcast reports. The first edition of the Australian Podcast Ranker, which will be released in four-week reporting periods, starts with shows representing a few of Australia’s top audio publishers. Continue Reading