Comprehensive coverage of the podcasting industry and its business ecosystem.
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Diving into data from the RAJAR MIDAS in the UK, the Radio Alive presentations in Australia, and the Infinite Dial Germany. Continue Reading
Few subjects in culture and entertainment escape the notice of the writers at Saturday Night Live. The sketch show turned its humor on podcasting late last year with a bit about The Poddy’s, and now it’s back with a silly commercial for any father-son podcasters. Continue Reading
Along with its annual Podcast Download report, Westwood One has shared some insights from its survey by Advertiser Perceptions this week. The 2019 edition included 302 agencies and marketers. It found that although consideration of podcast advertising flattened after several years of growth, discussions about the subject has continued to increase. Continue Reading
Triton Digital has launched the Australian Podcast Ranker, the first of a (presumed) series of podcast reports. The first edition of the Australian Podcast Ranker, which will be released in four-week reporting periods, starts with shows representing a few of Australia’s top audio publishers. Continue Reading
News Corp Australia and NOVA Entertainment have entered a podcasting partnership. This arrangement will combine NOVA’s experience in audio sales with News Corp Australia’s content creation. News Corp Australia will also start working with Acast for hosting, distribution, and monetization of its podcasts. Continue Reading
Westwood One has released its Podcast Download report for fall 2019. This annual review found that the new wave of listeners are more likely to be younger and to be female, and it also observed trends in platform preferences and the slow uptake of smart speakers. Continue Reading
Edison Research and PodcastOne joined forces for a new report examining the heaviest podcast consumers, including their responses to advertising. Topline results from the survey of these “super listeners” were shared at the IAB Podcast Upfront, with full results to come in a webinar next week. Continue Reading
AdsWizz, a specialist in digital audio advertising technology, announced a new feature called PodScribe that offers scalable, contextual ad targeting in podcasts. PodScribe is built on advanced speech-to-text transcription technology, which lets advertisers target by the keywords, concepts, topics, and interests that appear in a show. Continue Reading
Shondaland, the media company launched by award-winning television producer and writer Shonda Rhimes, is adding podcasts to its storytelling content. The media and production company is partnering with iHeartMedia to launch Shondaland Audio. Continue Reading
NBC News and Wondery have entered a new podcast partnership. The deal, announced at the IAB Podcast Upfront, will see the two businesses jointly develop a slate of new shows centered on news and politics. Continue Reading
Podcast hosting and ad tech specialist Megaphone has hired a new CFO. Cameron D. Jones joins the company in this finance role, where he will oversee the business’ risk management, accounting, business analytics, and more. He comes from REVOLT TV & Media. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Several updates centered on the BBC. The Economist on the (distant) driverless car future. Much more. Continue Reading