Edison finds women are more than half of the new wave of podcast fans

The latest report shared by Edison Research is an examination into the gender divides in podcasting. The results were initially presented at the She Podcasts LIVE event earlier this month. The report found that 29% of women have listened to a podcast in the last month, compared with 36% of men. Women are also drawing closer to an even split in the makeup of the monthly podcast audience. Continue Reading →

Canadian Podcast Listener 2019: Advertising effectiveness and the surprising role of YouTube

The annual Canadian Podcast Listener Report, produced by Audience Insights and sponsored by TPX (The Podcast Exchange), debuted the 2019 edition at RAIN Summit Canada last week. The results were presented by Jeff Vidler (President, Audience Insights) and Jeff Ulster… Continue Reading →