Marvel has already expanded its universe of popular superheroes to include audio storytelling. Now it has entered a multi-year podcast deal with Sirius XM to create more audio content.
In this deal, Marvel plans to create four scripted series about the characters Wolverine, Hawkeye, Black Widow, and Star-Lord. There will also be a fifth series where those four characters will all appear together. The pair will also make unscripting programming with shows covering Marvel’s history, talk shows, and an interview show featuring celebrity guests. The podcasts will all premiere in 2020 on Sirius XM and Pandora. There will also be a live events angle to the partnership.
“Powerful stories are read, seen, and heard – and we believe audio is the next natural step to bring the Marvel Universe to fans around the world,” President of Marvel Entertainment Dan Buckley said. “Storytelling has always been at the heart of Marvel’s success, and SiriusXM and Pandora have the right platform and expertise to bring Marvel’s rich tapestry of stories to listeners in a whole new way. We are excited to introduce an impressive roster of programming with SiriusXM and Pandora, and we can’t wait to share more details in the weeks and months to come.”
“Whether in movies, TV or other media, Marvel has been a success everywhere it goes, employing a level of quality and pop culture brilliance that organically draws massive audiences, and they are bringing that creative genius to SiriusXM and Pandora,” said Scott Greenstein, SiriusXM president and chief content officer. “We chose Marvel for our first major foray into creating original podcasts, and are thrilled to have Marvel create new audio programming and curate top quality podcasts for SiriusXM and Pandora. Under our new creative collaboration with Marvel, we’ll now provide our subscribers and listeners and Marvel fans a breadth and depth of podcasts that will be an immersive adventure into the iconic Marvel universe.”