Nielsen has released the Q3 2016 edition of its comparable metrics report on U.S. media consumption. Radio continues to have strong weekly reach at 93% of all surveyed adults. This report often sheds light on how much age impacts media choices, and this quarter is no exception. Continue Reading
The Infinite Dial 2017 was released yesterday, and RAIN News covered many of the details in near-realtime. Here, some of the highlights — potential industry-shifting survey results which we think will be cited throughout 2017 by online audio stakeholders and industry pundits. Continue Reading
Car listening continues to be a topic of interest for the audio industry. The Infinite Dial from Edison Research and Triton Digital charted the latest trends for what people hear behind the wheel. AM/FM radio still holds court as the top audio source used in the primary car for 82% of respondents. Continue Reading
Pandora continues to top the rankings of audio brand awareness in the Infinite Dial. According to the data from Edison Research and Triton Digital, 86% of respondents were aware of Pandora. iHeartRadio came second with 71% awareness. Spotify’s 62% awareness… Continue Reading
In today’s Infinite Dial 2017 webinar, we learned that recognition of podcasting, and listening, are continuing to grow. The latest data show that familiarity with the term “podcasting” has been on a very gradual uptick over the past decade. The past two years have had bigger hops for this metric, growing from 49% in 2015 to 55% in 2016 and now 60% in 2017. Continue Reading
France posted 5.4% growth for its recorded music market to reach revenue of €449.56 million in 2016, according to industry body SNEP. Combined subscription and ad-supported streaming was the second-largest source of revenue with a 37% increase on-year. Continue Reading
MIDiA Research is always a source of interesting data and analysis for the music industry, and its assessment of the global recorded music revenue in 2016 is no exception. In two recent blog posts, the company explored both the overall performance of the music industry and the shares of that performance secured by each of the major labels. Continue Reading
Webcast listening in December moved up three percent compared to the previous month, according to Triton Digital’s Webcast Metrics monthly Top 20 Ranker, released today. Year-over-year listening to streams gained 11%. Click through for historical charts. Continue Reading
Last week, we shared a blog post from Integr8 Research showing that song sales are still a worthy metric for radio to track. Now, the company used data from MusicWatch’s Audiocensus study to further assess the potential impact of streaming as well as downloaders. Continue Reading
Radio is old. Online music is hot. Women can foresee never listening to music on the radio. Those are some of the messages that come from a survey of 2,000 women aged 15-54. On the other hand, three-quarters of women say radio feels like a good friend. Continue Reading
PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising. Continue Reading
IAB Australia released a report on the state of digital audio advertising in the country. According to the findings, eight out of 10 media buyers have purchased streaming digital audio advertising. That high interest is expected to boost growth in digital audio and audio programmatic. Continue Reading