BIA/Kelsey finds online revenues still growing for radio

BIA Kelsey 2017 Radio ForecastU.S. radio stations saw a 14% increase in online revenue in 2016, according to the latest BIA/Kelsey data. In contrast, over-the-air advertising revenue stayed static for the year, generating $14.1 billion. The report projected a less than 1% increase for OTA revenue in 2017, while online revenue is anticipated to grow about 12%. The radio industry’s overall revenue is expected to reach $14.9 billion in 2017.

“In an age where consumers have many entertainment choices, local radio maintains its strength and popularity in the marketplace among national and local advertisers,” BIA/Kelsey SVP and Chief Economist Mark Fratrik said. “Our forecast also notes that by 2021 we expect radio to surpass newspapers and become the fifth largest media category among advertisers.”

Anna Washenko


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