Nielsen Q4 comparable metrics show smartphones’ growing share

Nielsen’s Q4 2016 comparable metrics report continued the upward trajectory for smartphone use seen in its Q3 results. Radio, on the other hand, stayed essentially flat within the U.S. media consumption landscape. Weekly reach for radio has stayed around 93% for several quarters, and radio is used an average of 5.1 days per week. Smartphones are used even more frequently at an average of 5.8 days per week. Continue Reading

MIDiA report: Global streaming revenue could be $20.1 billion by 2025

MIDiA Research has released its second State of the Streaming Nation report. It offers a deep dive into both consumer behaviors and market trends for this industry, covering listeners in Brazil, Germany, Japan, Sweden, the UK, and the U.S. The report found that streaming revenue in 2016 was $7.6 billion (retail values). It projected that figure to reach $20.1 billion by 2025. Continue Reading

PwC Entertainment and Media Outlook, Part 2: United States results

Yesterday we shared the top-down global overview from PwC’s Entertainment and Media Outlook. Today’s we’ll drill down into the report’s data specifically for the United States. The results point toward projected total entertainment and media revenue of $666.13 billion in 2017. Music revenue in the U.S. is projected to hit $18.3 billion in 2017 with a CAGR of 5.596% for the report period. Continue Reading

PwC Entertainment and Media Outlook, Part 1: Global results

PwC has published its 18th Global Entertainment and Media Outlook 2017-2021. The annual report offers intensive analysis of several entertainment industries around the world. For music, the outlook seems positive for a digital future, with streaming expected to be the top source of global revenue for the sector. If that prediction bears out, 2017 would be the first year when digital revenue will exceed physical sales on a worldwide scale. Today we’ll dive into the global data, and tomorrow will focus on just the U.S. analysis. Continue Reading

Gen-Z: The YouTube generation that can’t live without it

A new survey from AdWeek measures youth attachment to YouTube in a more dramatic light: 50% of Gen-Z respondents (from a survey field of 1,500) said they “could not live without” YouTube. Nearly all respondents (95%) use YouTube to some extent. Gen-Z’ers are just starting to emerge into the adult marketplace, unfamiliar with non-digital life and paying for daily media content. Continue Reading

2016 round-up: Music industry results from around the world

In the first few months of every new year, trade bodies from all corners of the globe reflect on their successes of the previous 12 months. Those analyses offer a snapshot of the music industry and the trends that cross national borders. For 2016, the results generally reflected a continued increase to the share of revenue delivered by streaming. Continue Reading