Spotify shares report connecting listening and consumer habits

Spotify for Brands has two announcements for how to potentially market through music, data, and personalized habits. First, the company has shared a widget called Spotify.Me, a tool for quantifying listening preferences into data points that would be most useful to marketers. The second announcement is a related report called Understanding People Through Music. This analysis of 140 million people’s music habits draws some connections between the audio and likely spending habits. Continue Reading

BIA/Kelsey projects mobile besting radio for local ad revenue

Market forecaster BIA/Kelsey released its updated report on 2017 U.S. local ad revenues with mid-year data. So far, the forecast projects that revenue from mobile will edge out local radio from the top five media sources this year. Mobile is projected to see an 11% share with revenue of $16 billion, pushing the source into the top five in a tie with newspapers. Local radio dropped to sixth with $15.6 billion in revenue. Continue Reading

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Webcast listening holds steady in April as Spotify continues upward trajectory (Triton Digital)

Webcast listening in April was mostly flat compared to the previous month, taking Triton Digital’s top 20 streamers as a whole — this according to Triton’s Webcast Metrics monthly Ranker, released this morning. While Pandora has plateaued, Spotify has experienced a consistent charge of upward listening growth that can fairly be called meteoric. Click through for details and historical trendlines. Continue Reading

Young listeners boost Australia podcast stats (Infinite Dial)

The recent Infinite Dial Australia report from Edison Research shared some data points about the position of podcasts in that nation. The audio format was known to 72% of respondents, while 29% of Australians have listened to a podcast. We compare key metrics with the U.S. version of The Infinite Dial, released in March. Continue Reading

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Radio and streaming enjoy healthy reach in Australia

Radio is the top source of audio consumption for Australians, with 85% listening to either an AM/FM or a DAB+ station in an average week. That’s the update in Edison Research’s new report: The Infinite Dial Australia. Commercial Radio Australia, Southern Cross Austereo, and Triton Digital commissioned the investigation into the digital media consumption of Australians. Continue Reading

UK teens trend toward YouTube, social music, and free listening

UK teens are heavy music consumers on digital and streaming platforms. BPI and the ERA commissioned a study from MIDiA Research about the music habits of Generation Z, which includes millennials up to age 19. The report noted trends about their musical platforms of choice as well as other online behaviors. Continue Reading

RAIN Podcast Business Summit delivers key metrics, personalities, knowledge, and networking

The RAIN Podcast Business Summit, a breakthrough event that uniquely presented the business side of podcasting and its opportunity to advertisers, was a standout success to hundreds of attendees representing New York ad agencies, podcasting networks, advertiser brands, technology companies, and many others. Continue Reading

Edison/NPR study discovers that smart speakers are essential audio devices

The Smart Audio Report from NPR and Edison Research, which had its world release at yesterday’s RAIN Podcast Business Summit, revealed that the voice-activated devices (e.g. Amazon Echo/Dot and Google Home) encourage audio listening, music service subscription, and have become extremely valued additions to their owners’ lifestyles in sometimes surprising ways. Continue Reading

Larry Rosin: Rise of Smart Audio

by Larry Rosin

Guest columnist Larry Rosin announces a new research project: The Smart Audio Report from NPR and Edison Research, which will debut at the RAIN Podcast Business Summit next week, June 21 at the AXA Auditorium in Manhattan. The half-day 9am-1pm event will feature Edison Research VP Tom Webster presenting never-before-seen survey data and video. Continue Reading

Apple announces podcast analytics, an industry breakthrough

At last week’s WorldWide Developer Conference, James O. Boggs, Business Manager of Apple’s podcast division, announced that Apple will introduce podcast consumption analytics later this year. The announcement was tucked quietly onto the end of a long session of WWDC speeches, masking its importance as a much-needed, long-awaited decision by Apple that some industry insiders believed might never come. Continue Reading