BuzzAngle Mid-2017: Streaming up on growth of subscription listening

BuzzAngle Music has published its mid-year report, reflecting six months of growth for the U.S. music industry. Total consumption increased 9.9% over the same period in 2016. Audio streams grew 58.5% on-year to 179.8 billion. Subscription streams accounted for 78.6% of the audio stream total, compared with 73.6% of the total streams in the same period of 2016. Subscription streams posted a 69.3% increase, reaching a total of nearly 141.3 billion.

Overall album sales followed the global trends downward, falling 13.9% to about 74.1 million. Digital sales dropped 24.3% to 34.5 million and physical album sales fell 2.1% to 39.5 million. As with previous reports, vinyl was the only growth segment. Vinyl sales rose 20.4%, but remain a sliver of the grand total at 3.6 million.

BuzzAngle also offered a look at other trends in music consumption over the first six months of the year. Hip-hop and rap accounted for nearly a quarter (24.4%) of the period’s total audio streams. The top album by streams was More Life by Drake, however the winner by both total consumption and album sales was Ed Sheeran’s Divide.

Anna Washenko