Westwood One 2018 Audioscape finds crossovers between podcast fans and smart speakers

Westwood One has released a report exploring the audio landscape, with podcasting and smart speakers drawing particular attention. The study leveraged data from the Share of Ear and Infinite Dial studies to explore trends for the podcast audience as well as tracking the adoption rates for smart speakers. Continue Reading

Canadian Podcast Listener shares early look at French-English audience divide

The Canadian Podcast Listener will be releasing the results from its second annual analysis during the first RAIN Summit Canada in October, but Audience Insights and The Podcast Exchange have been sharing advanced glimpses. After revealing some statistics in July, the duo have shared another slide with data about podcasting in Canada. Continue Reading

MusicWatch: Music is major on social media, from song sharing to artist influencers

MusicWatch has shared a new study exploring the relationship between social media and music. According to the survey’s results, 9 out of 10 regular social media users on the most popular apps have some form of activity related to music or artists. The most common activities on social are simply following a band or performer, but the networks can provide additional context and engagement around music. Continue Reading

Edison Research survey finds potential podcast listeners don’t know where to start

If you weren’t able to attend Podcast Movement in Philadelphia, you can still catch up on a few of the top takeaways from the keynote by Edison Research SVP Tom Webster. The talk, titled The Next Frontier in Podcasting: 100 Million Listeners, explored the gap between the high rates of people who are familiar with the term podcasting and the lower rates of people who have actually listened to a show. Continue Reading

Podcast listeners are open to and engage with ads, according to Acast’s latest report

Acast has released another round of data about podcast listeners and advertising. The Acast Audio Intelligence Report reviews spending habits for podcast listeners in the U.S. and UK. The two markets showed marked similarities in both demographic details and in reactions to podcast ads. Continue Reading