Metrics & Research

Podcasting spot load is 5% as brand advertising grows and revenue steadies (Magellan / Westwood One)

Posted on by Brad Hill

In a data-rich blog post informed by Magellan AI research, Westwood One has published a raft of research findings about podcast advertising. The headline is that podcast advertising is “pandemic proof,” based on the field’s resiliency from pandemic disruption. The study examines month-over-month and quarterly trendlines to track the stability of podcast advertising, a consistently low spot load (to use a radio term), and the continued emergence of brand advertising. Click through for numbers and graphics. Continue Reading →

Edison Research COVID listening webinar set for Thursday

Posted on by Brad Hill

Edison Research is set to deliver a short webinar as part of a lunchtime series, this one titled Listening Habits During Quarantine: A Share of Ear® Report. “Share of Ear” is an ongoing subscription survey project which measures time spent in all kinds of audio among Americans. Edison SVP Tom Webster will present the brisk, 15-minute report. Click through for the registration link. Continue Reading →

Triton Digital U.S. Podcast Report shows nearly unchanging network leadership

Posted on by Brad Hill

Triton Digital has released its U.S. Podcast Report, an every-four-week rolling weekly average of downloads and listeners. This report covers the July 6 through August 2 period. Most remarkable is the stability of this report compared to the previous one. And we noticed the same thing in our previous coverage. Click through for details. Continue Reading →

June webcast streaming was mixed; several upward trends within overall flatness

Posted on by Brad Hill

Stream listening in June was a mixed story: A lift of only one percent month-over-month for the entire cohort, but 12 brands experienced month-over-month gain of 5% or more. Steady leader Pandora, whose stream volume sways the entire report, was almost exactly flat from May to June. The second-ranked entity, iHeartRadio, enjoyed an upward spike of five percent. The percentage leader in June was AccuRadio, up 11%. Continue Reading →

Edison Research releases Top 30 U.S. Podcasts

Posted on by Brad Hill

Edison Research has released a public version of its subscription product Podcast Consumer Tracker (PCT). The PCT is intended to rank podcasts by reach, while most rankers use downloads as the determining factor of their lists. The time period represented in today’s release is Q3 2019 through Q2 2020. No dark horse surprises here; click through for the whole top-30 list. Continue Reading →

Podcast to capture 20% ad market share; reach $1B+ in 2021 — eMarketer

Posted on by Brad Hill

In eMarketer’s latest projection of ad revenue to podcasting, the market research company forecasts two headline points: 1) Podcasting ad revenue will surpass $1-billion in 2021, and 2) Podcast ad revenue will capture 20% of digital radio ad spending in 2020. Click through for a chart and the company’s forecast of programmatic ad buying in podcasting. Continue Reading →

Triton Digital’s latest U.S. Podcast Report: Stable, upward bumps in top-network downloads

Posted on by Brad Hill

Triton Digital has released its U.S. Podcast Report, an every-four-week rolling weekly average of downloads and listeners. This report covers the June 8 through July 5 period. Things look pretty much the same as the previous report, for the top 15 podcast networks. NPR is on top for average weekly downloads and listeners. Stitcher remains #2 for downloads, and moves up to #2 (displacing Entercom/Cadence13/Pineapple Street Studios to #3 — but we think Entercom/Cadence13/Pineapple Street Studios should win a special prize for longest network name). Click through to see the Top 15 Networks. Continue Reading →

Threshold crossed: Over 50% of American teen/adult listening was on digital devices

Posted on by Brad Hill

“It was almost inevitable,” says Ediron Research Director of Research Laura Ivey. “We will have to wait to see if the numbers revert more closely to what they were before the disruptions.” Ivey is talking about the shares of listening on digital devices and traditional linear devices. In Q2, according to the ongoing Share of Ear study conducted by Edison, digital devices claimed 53% of listening among Americans 13 years old and up. Click through for details and definitions. Continue Reading →

Time shift: Americans start listening later during WFH (Edison Research)

Posted on by Brad Hill

Edison Research put out a fact blast from its subscription Share of Ear study, an ongoing quarterly examination of what Americans listen to. From the Q2 study of mid-May surveys, the company found that Americans (13+) have shifted their morning audio routines. Before COVID-19, 50% of the population started listening to any kind of audio by 7:15am. Since COVID-19, that audio start time for 50% of the population is 8:30. What does this imply for the future? Continue Reading →