Ad tech company AdsWizz presented a raft of data at the IAB Podcast Upfront this week. One key point which caught our attention was the growth in advertising from January to June — up 44% in that period. Whatever disruptions Covid imposed on the industry, the overall growth trend over six months is startling. Click through for charts. Continue Reading
In a blast of information preceding its appearance Friday at the IAB Podcast Upfront 2020, Podtrac/Authentic sent us a ream of data and new show deals. CEO Mark McCrery is scheduled to speak at the IAB Podcast Upfront on Friday. Podtrac data indicate that podcast lilsteneing has rebounded from Covid, and that Spotify is chasing Apple hard in audience reach for podcasting. Apple still easily wins in number of downloads. Click through for much more details. Continue Reading
Podtrac released a Weekly Podcast Data report, showing year-over-year and week-over-week charts of weekly download data. The reporting period is August 31 to September 6. The week-over-week download report for all podcast categories is minus 4%. But looking at a year-over-year view, from 9/2/2019 to 9/6/2020, shows a 52% rise in downloads. Click through for charts and more details. Continue Reading
In a new release schedule, Podtrac is distributing the Top Podcasts and Top Podcast Publishers rankers simultaneously today. In the Top Podcasts list, we see a general month-over-month stability. Among top podcast publishers, NPR and iHeartRadio continued their 1/2 dance with NPR taking the #1 slot this month by a sliver. Tap through for complete details. Continue Reading
In a data-rich blog post informed by Magellan AI research, Westwood One has published a raft of research findings about podcast advertising. The headline is that podcast advertising is “pandemic proof,” based on the field’s resiliency from pandemic disruption. The study examines month-over-month and quarterly trendlines to track the stability of podcast advertising, a consistently low spot load (to use a radio term), and the continued emergence of brand advertising. Click through for numbers and graphics. Continue Reading
Edison Research is set to deliver a short webinar as part of a lunchtime series, this one titled Listening Habits During Quarantine: A Share of Ear® Report. “Share of Ear” is an ongoing subscription survey project which measures time spent in all kinds of audio among Americans. Edison SVP Tom Webster will present the brisk, 15-minute report. Click through for the registration link. Continue Reading
Triton Digital has released its U.S. Podcast Report, an every-four-week rolling weekly average of downloads and listeners. This report covers the July 6 through August 2 period. Most remarkable is the stability of this report compared to the previous one. And we noticed the same thing in our previous coverage. Click through for details. Continue Reading
Stream listening in June was a mixed story: A lift of only one percent month-over-month for the entire cohort, but 12 brands experienced month-over-month gain of 5% or more. Steady leader Pandora, whose stream volume sways the entire report, was almost exactly flat from May to June. The second-ranked entity, iHeartRadio, enjoyed an upward spike of five percent. The percentage leader in June was AccuRadio, up 11%. Continue Reading
Edison Research has released a public version of its subscription product Podcast Consumer Tracker (PCT). The PCT is intended to rank podcasts by reach, while most rankers use downloads as the determining factor of their lists. The time period represented in today’s release is Q3 2019 through Q2 2020. No dark horse surprises here; click through for the whole top-30 list. Continue Reading
In eMarketer’s latest projection of ad revenue to podcasting, the market research company forecasts two headline points: 1) Podcasting ad revenue will surpass $1-billion in 2021, and 2) Podcast ad revenue will capture 20% of digital radio ad spending in 2020. Click through for a chart and the company’s forecast of programmatic ad buying in podcasting. Continue Reading
In a webinar yesterday, Megan Vartan (Edison Research) and Jayne Charneski, Front Row Insights & Strategy), presented Radio’s Roadmap to Gen Z Listenership, a consumer survey of the so-called Zoom Generation. Zoomers, of Gen Z, are true digital natives aged… Continue Reading
Triton Digital has released its U.S. Podcast Report, an every-four-week rolling weekly average of downloads and listeners. This report covers the June 8 through July 5 period. Things look pretty much the same as the previous report, for the top 15 podcast networks. NPR is on top for average weekly downloads and listeners. Stitcher remains #2 for downloads, and moves up to #2 (displacing Entercom/Cadence13/Pineapple Street Studios to #3 — but we think Entercom/Cadence13/Pineapple Street Studios should win a special prize for longest network name). Click through to see the Top 15 Networks. Continue Reading