Edison Research has released a public version of its subscription product Podcast Consumer Tracker (PCT). The PCT is intended to rank podcasts by reach, while most rankers use downloads as the determining factor of their lists. The time period represented in today’s release is Q3 2019 through Q2 2020. No dark horse surprises here; click through for the whole top-30 list. Continue Reading
In eMarketer’s latest projection of ad revenue to podcasting, the market research company forecasts two headline points: 1) Podcasting ad revenue will surpass $1-billion in 2021, and 2) Podcast ad revenue will capture 20% of digital radio ad spending in 2020. Click through for a chart and the company’s forecast of programmatic ad buying in podcasting. Continue Reading
In a webinar yesterday, Megan Vartan (Edison Research) and Jayne Charneski, Front Row Insights & Strategy), presented Radio’s Roadmap to Gen Z Listenership, a consumer survey of the so-called Zoom Generation. Zoomers, of Gen Z, are true digital natives aged… Continue Reading
Triton Digital has released its U.S. Podcast Report, an every-four-week rolling weekly average of downloads and listeners. This report covers the June 8 through July 5 period. Things look pretty much the same as the previous report, for the top 15 podcast networks. NPR is on top for average weekly downloads and listeners. Stitcher remains #2 for downloads, and moves up to #2 (displacing Entercom/Cadence13/Pineapple Street Studios to #3 — but we think Entercom/Cadence13/Pineapple Street Studios should win a special prize for longest network name). Click through to see the Top 15 Networks. Continue Reading
“It was almost inevitable,” says Ediron Research Director of Research Laura Ivey. “We will have to wait to see if the numbers revert more closely to what they were before the disruptions.” Ivey is talking about the shares of listening on digital devices and traditional linear devices. In Q2, according to the ongoing Share of Ear study conducted by Edison, digital devices claimed 53% of listening among Americans 13 years old and up. Click through for details and definitions. Continue Reading
Stream listening rose 4% in May compared to April, thanks mostly to a two percent bump in Pandora listening during the month. In recent months we have observed public radio entities in Triton’s list gaining in stream listening during the COVID period of March and April. The May numbers show a sudden drop-off. Continue Reading
Podtrac released its monthly Top Podcasts ranking for June, among Podtrac-measured shows. NPR appears most often, as owner of nine shows, two more than in the May ranker. Three new shows entered the list in June. Continue Reading
Edison Research put out a fact blast from its subscription Share of Ear study, an ongoing quarterly examination of what Americans listen to. From the Q2 study of mid-May surveys, the company found that Americans (13+) have shifted their morning audio routines. Before COVID-19, 50% of the population started listening to any kind of audio by 7:15am. Since COVID-19, that audio start time for 50% of the population is 8:30. What does this imply for the future? Continue Reading
The Interactive Advertising Bureau (IAB) has released its annual Podcast Advertising Revenue Study for 2019. It contains last year’s metrics and projections for full-year 2020. COVID-19 is built into the forecast research. $1B annual revenue is in sight, though projections have slowed down that track. Host-read ads still dominate. So do direct-to-consumer ads. Click through for much more. Continue Reading
Podtrac has released the June edition of the measurement company’s Top Podcast Publishers ranker. Many publications make noise about NPR reclaiming the #1 spot from iHeartRadio (and we hereby note it dutifully), but these two podcast powerhouses are separated by a small fraction of the key metric, US Unique Monthly Audience, and they flip back and forth. Click through for the chart, and RAIN’s remix based on per-show averages. Continue Reading
Voxnest released a mid-year interim report, part of its State of the Podcast Universe, which is an annual release at year-end. The report is divided into four main observational sections corresponding to podcast business trends: Business, Advertising, Listening, Content. We’ve raided the report for a few key points; click through for a link to the actual download. Continue Reading
“Spotify Keeps Apple Music at Arm’s Length” is the title of a new graph sent to us by Statista. The upshot is that Spotify appears to be reaching for a 2-to-1 subscriber advantage over Apple Music. Continue Reading