Advertising in music services, and ad technologies that power it.
A new report from XAPPmedia looks at streaming ad loads during and after the 2014 holiday season. It measures ad load per hour, the percentage of 30-second spots, and number of advertisers encountered during the listening, in addition to other interesting results. Continue Reading
Audio production and media syndication company Benztown announced a partnership with ConnectPal, a content marketplace for independent creators. Benztown will put its talent assets into ConnectPal’s monetization platform, and has also taken a financial stake of an undisclosed amount in ConnectPal. Continue Reading
While reviewing the recently launched Chive Podcast podcast, we noticed an execeptional native ad performance for MeUndies, a lifestyle brand that mainly sells high-end underwear. The campaign keeps the hip tone of MeUndies marketing in general, while avoiding NSFW controversies that have characterized (and sometimes benefitted) MeUndies marketing in the past. Click to listen. Continue Reading
Media-buying platform Strata released results of its 4th-quarter agency survey. Streaming radio is a rising priority for media buyers. Programmatic advertising across all channels is gaining favor and trust. Click for details. Continue Reading
Ad management company WideOrbit announced that its Clarity platform, which offers streaming, ad injection, and audience measurement to audio publishers, will be the first distribution partner for Nielsen Audio’s newly developed streaming audience measurement technology. Continue Reading
Clip Interactive, which has built its business on building interactive mobile apps for broadcast radio stations, announced that it is expanding its product line to include desktop and mobile browsers. This interactive web player will work on computers and mobile device browsers, bypassing the need for users to download a station-specific mobile app. Continue Reading
In recent editions of this feature we’ve looked at pre-roll audio ads (e.g. in Stitcher), and we regard audio pre-rolls as effective marketing that doesn’t strain the listener’s patience. We search for them in TuneIn and Pandora, and find something interesting — the second-roll. Continue Reading
Research firm Strategy Analytics issued a report to its subscribers, analyzing the mobile music market, and projecting its growth through 2021. RAIN discussed key points report author Wei Shi. “Streaming is in ascendency.” Continue Reading
In its quarterly conference call, Pandora revealed earnings for Q4 2014, and full-year 2014. audience growth was sharply up, due in part to holiday listening. The company fell short of its Q4 guidance, disappointing investors, who sent the stock shivering downward in a double-digit percentage slide. CEO Brian McAndrews expressed long-term confidence and declaimed 2015 “the year of conviction.” Continue Reading
Seeking to offer brand marketers deeper and more original integration into its vast range of distribution assets, iHeartMedia has built and launched iHeartMedia SoundBoard, a creative entertainment studio that promises to develop innovative ad campaigns.
We spoke with Gayle Troberman, Chief Marketing Officer for iHeartMedia. Continue Reading
In this edition of adStream we have a tale to tell, involving an iHeartRadio ad-skipping loophole, and a native ad on a terrestrial webcast. It’s all about content, even in commercial breaks. Continue Reading
Media software company Marketron announced the hiring of Todd Kalman, who will leave CBS Radio to join the Minneapolis company. Kalman becomes VP of Sales for Marketron. Continue Reading