Advertising in music services, and ad technologies that power it.
adStream is an ongoing journal of news and observations in streaming audio advertising.
Just as you’ve probably seen a Home Depot commercial if you watch live TV, you’ve probably heard a Squarespace ad if you’re an avid podcast listener. Anecdotal evidence is now supported by a study of podcast sponsorship. Continue Reading
Kantar Media released its quarterly report on U.S. advertising expenditures. Overall, the total ad spend in the first quarter of 2015 was $37.4 million, down 4% from the same period last year. The quarterly results for radio revealed a split performance between the local and national levels. The declines in Kantar’s data parallel the ones found in the Radio Advertising Bureau’s research into revenue for 2014. Continue Reading
adStream is an ongoing journal of news and observations in streaming audio advertising.
Soundcloud, which is gradually introducing streaming audio advertising to its listening platform, won a Cannes Lions Grand Prix award at the International Festival of Creativity last week Continue Reading
What is audience retargeting? Guest columnist Megan Malone explains how it works, and how retargeting can yield digital revenue for radio stations. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Spotify doubles down on data; radio’s generational shift; Obama goes on a podcast; Asheville radio station goes non-commercial for one month. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Is Spotify positioning? Internet radio makes more money; DI.fm crosses over a fence; Google’s classical venture; Obama on a podcast Continue Reading
Standard Media Index released its May Ad Market Highlights report. Following up the recent Q1 2015 summary of the ad market’s performance, the May update shows continued strong adoption of digital marketing, and double-digit growth in Internet radio marketing. Continue Reading
Digital audio ad sales company AudioHQ announced today a new “In-Home” targeted ad network. Slacker Radio is the launch partner. the marketing opportunity is reaching listeners in the home, streaming audio through Sonos, Roku, and other connected devices. Continue Reading
Media buying platform Strata released the latest in its series of quarterly agency surveys. The results show a dramatic drive toward online audio marketing, with a corresponding migration away from spot radio interest. Continue Reading
Pandora announced today that its programmatic ad-selling solution, Premium Programmatic, is released from beta and is available to all advertisers. We spoke to Jack Krawczyk, Pandora’s VP of Ad Product Management, about private vs. public programmatic exchanges. Continue Reading
adStream is an ongoing journal of news and observations in streaming audio advertising.
Podcast ad network Midroll Media released results of an advertiser survey that tested sentiment about marketing in the category generally, and queried respondents about how they value the opportunity. Continue Reading
Triton Digital announced this morning that Emmis Radio will use Triton’s streaming technology platforms to deliver and monetize its digital content. Continue Reading