Emmis adopts Triton Digital streaming audio technology

triton digital canvasTriton Digital announced this morning that Emmis Radio will use Triton’s streaming technology platforms to deliver and monetize its digital content.

Emmis will move its streaming audio business into four Triton products:

  • Triton’s streaming player for webcasting
  • The Triton Advertising Platform (Tap) for ad insertion
  • Webcast Metrics to measure the streaming audience
  • Trion’s a2x programmatic ad exchange

The agreement applies to all of Emmis’ 19 FM stations and four AM stations. Emmis Radio is the ninth-largest radio group in the U.S. Emmis recently made news with the release of a pureplay streaming music app called Where Hip Hop Lives.

“We are impressed with Triton’s updated technology and its ability to stream, measure and monetize our radio content online and via mobile devices better than any of the other solutions we’ve seen,” said Chase Rupe, Emmis VP of Programming and Operations. “We’re excited about a product that works as promised.”

Triton Digital, founded in 2006, provides the leading measurement service of online audio listening, and programmatic advertising for the streaming audio marketplace. the company’s Webcast Meftrics Top 20 Ranker is a monthly report of U.S. and international audience engagement with streaming audio from Triton’s twenty most successful client webcasters, both pureplay Internet companies and AM/FM radio groups.


Brad Hill