Advertising in music services, and ad technologies that power it.
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: 200-page BBC report reinvents the mission; record-setting royalty collections in the U.S.; Pandora celebrates an anniversary; more. Continue Reading
A newly released survey from Technorati is formatted as a report card on programmatic advertising efficacy, from the viewpoint of the buy- and sell-sides. In it, there is a sharp point of disagreement over the key values of programmatic platforms. Continue Reading
Triton Digital announced that is has received a quality certification from the Trustworthy Accountability Group, as part of that organization’s Inventory Quality Guidelines (IQG). Triton opted in to the certification program for the company’s a2x programmatic platform. Continue Reading
The Radio Advertising Bureau has released its semi-annual revenue report. The results for the first half of 2015 revealed continued declines in spot advertising, while digital and off-air sectors maintained growth. Radio’s first-half ad revenue hit $8.2 billion, down just 1% from the year-ago period. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: PodcastOne expands the sales effort; do consumers like connected cars? TuneIn starts monthly subscriptions; Neil Young shouts out. Continue Reading
Media buying software company Strata released the Q2 edition of its quarterly agency survey (infographic here), revealing a growing interest in audio advertising, fueled by streaming at the expense of traditional radio. At the same time, participating agencies emphasize mixed media campaign planning, and slowly increased adoption of programmatic buying. Continue Reading
Rdio has introduced a new advertising product dubbed Promoted Music Experiences. This native advertising package is meant to leverage Rdio’s main features, including branded stations, branded profiles, and branded home stories. For brands that want the Promoted Music Experience, Rdio’s curation team will work with them to select songs and content that will best evoke a certain personality or tone. Continue Reading
Pandora has opened a new office in Minneapolis that will help bolster the online radio company’s local advertising efforts. The team will be tasked with developing new contracts and renewing existing ones among advertisers in the area. Jeff Mikitka, regional vice president of Pandora, told The Star Tribune that having a team on the ground makes a big impact in advertising. Continue Reading
The business of an ad-supported radio service can be a tricky one, balancing the listeners’ demand for free content with the need to stay afloat and make money to keep delivering that content. And with so many well-established players such as Pandora, Spotify, and iHeartRadio already sitting in comfortable positions, it’s extra challenging for a new face to break through the crowd. Yet Google is trying to do just that and it’s using native advertising to stand out. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: A talent agency gets into podcasting; radio targeted in pre-1972 lawsuit; Apple disagrees with MusicWatch research; Deezer wants big bucks; Mad Genius Radio shuts down. Continue Reading
BandPage and Rhapsody released some insights from their partnership into ways to generate increased revenue within digital streaming. The pair found that push notifications had a vastly higher level of engagement than Google Searches, Facebook ads, and web display advertising. These notifications were delivered to artists’ most serious fans as identified by BandPage’s data analytics services. Continue Reading
Slate-owned podcast group Panoply announced that Sports Illustrated is joining as a partner program provider with 11 podcasts. The program selection includes existing and new on-demand shows. The agreement marks Panoply’s first venture into sports programming. Continue Reading