Advertising in music services, and ad technologies that power it.
AudioHQ announced that it will be the exclusive reseller for TuneIn’s audio ad inventory in the U.S. through a new multi-year deal. TuneIn has more than 75 million monthly active listeners for its content, including sports, music, news, podcasts, and audiobooks. Continue Reading
A recent industry event examined the outlook for digital audio in the Middle East and North Africa. Music streaming company Anghami organized a Digital Audio Day alongside Triton Digital and DMS, the digital arm of Choueiri Group. A report shared at the event found that 69% of marketers in the region expect to increase their digital audio ad investment by up to 15% this year. Continue Reading
Triton Digital announced an expansion of its partnership with One Media Sales. As a result of the new arrangement, OMS will operate Triton’s a2x programmatic audio advertising marketplace in the Netherlands, which gives advertisers and agencies their first opportunity to buy digital audio ad inventory programmatically. Continue Reading
Spotify is continuing to expand its options for brands and businesses to advertise on its platform. Yesterday, the company announced the U.S. beta launch of a tool called Spotify Ad Studio. This self-serve platform has resources for the creation and management of targeted audio ad campaigns. Continue Reading
Pandora has rolled out its Video Plus ad product to all advertisers. This option means that brands only pay when users watch 15 seconds of a video ad. In exchange, the viewer temporarily unlocks listening features that would typically be available only for Pandora Plus or Pandora Premium subscribers. Continue Reading
WideOrbit has published a survey of almost 9,000 professionals about programmatic advertising to ad buyers and radio industry professionals. Overall, the ad buyers showed a greater interest and willingness to pursue programmatic options, while radio stations and radio groups were more likely to have some cautious voices alongside the optimistic ones. Continue Reading
Jelli, programmatic radio ad buying platform, announced a new update to its service. SpotPlan 2.0 reflects feedback from major media buying agencies and is designed to improve the progress of demand-side programmatic ad buys. Jelli promises an average ROI improvement of 20% via its latest tools compared with traditional buying methods. Continue Reading
Pandora is getting a new data onboarding portal for brands to deliver their messages to listeners. Real-time information services company Neustar is building the self-service portal for advertisers to upload their data to Pandora at scale and help those brands to build up audiences. Continue Reading
TagStation has released a new Dial Report, a collection of first-party radio station advertising data and smartphone user data. The platform measures more than 250 demographic, behavioral and listening data points in near real-time, allowing segmentation of the FM radio audience for precise audience targeting by advertisers. Continue Reading
Pandora is exploring new approaches to improving its audio ads. The latest experiment is a shift in the length of ads, investigating whether short spots can still yield positive results with listeners. Based on the early findings from Pandora, ad recall had double-digit increases for both 10-second and 30-second spots. Continue Reading
The Interactive Advertising Bureau has released a new guide for podcast advertisers. The publication marks the first-ever buyer’s guide from the IAB about podcast advertising. With podcast advertising a continually hot topic for the audio industry, this guide consolidates some of the key talking points about why this format has so much potential for advertisers. Continue Reading
The Australian Radio Network announced that it would adopt AdsWizz technology on iHeartRadio, to offer programmatic buying to its advertisers. The broadcaster is calling it “one-to-one targeted audio advertising.” Continue Reading