Advertising in music services, and ad technologies that power it.
RadioPublic introduced a Paid Listens program at the beginning of the month, and the podcast company is expanding its resources in this campaign to ensure more podcasters generate revenue. The business has added a calculator to its website that lays out the arithmetic behind potential Paid Listen earnings. Continue Reading
Today Pandora sent an announcement that observers have been waiting for: The leading internet radio platform has launched a private programmatic marketplace for its digital audio advertising inventory. “It’s clear the future of advertising is digital audio,” evangelizes John Trimble, Pandora’s Chief Revenue Officer. Continue Reading
A three-person podcast agency called The Podcast Exchange (TPX) has launched in Canada, with the mission of connecting podcasts with advertisers. The company stands in the middle ground between podcast publishers and marketers, and intends to better fertilize that middle ground by matching content to advertising. Continue Reading
Podcast company RadioPublic has adopted a new service for show creators to get paid for their work. For podcasts that participate, RadioPublic will sell ads to bookend episodes, then pay the show creators a set rate for listens on its Android and iOS apps. The current pay is $20 per thousand listens. Continue Reading
When Pandora announced the Dynamic Audio ad product last February, the idea was to create a targeting technology that could personalize audio marketing to the listener to an unusually individual degree. The launch partner for that development venture was British ad company A Million Ads. Now, the two companies are starting to roll out the result of that work, on a testing basis with two advertisers. Continue Reading
TargetSpot and Entercom have entered a deal that will see TargetSpot act as Entercom’s exclusive third party national ad sales representative for streaming audio. The partnership aims to offer a brand-safe environment and positive experience for listeners. TargetSpot will also provide targeting and analytics capabilities for improved campaign effectiveness. Continue Reading
Playlisting service 8tracks has been gradually pivoting its business model over the past year, and has been offering listeners transparency into the decisions every step of the way. The latest move is no different, as the company announced the introduction of audio ads and why they made the move. Continue Reading
Midroll Brand Studio, a division of podcast content and advertising company Midroll Media, announced the start of four new shows, each with presenting sponsors. Three brand sponsors are mentioned in the announcement: ZipRecruiter, Squarespace, and Carbonite. Continue Reading
Futuri Media issued an announcement today which expands the company’s purview beyond the suite of software and technology products it has offered broadcasters for years. At the crux is a new product called the Futuri Ad Network, which promises “flexible and turnkey options for generating revenue with digital content.” Continue Reading
The Media Rating Council (MRC) has published its Final Version 1.0 of its Digital Audio Measurement Standards. The MRC is a nonprofit organization whose mission is to evolve valid and reliable criteria for audience measurement, and its accreditation is a valuable stamp of approval. Continue Reading
Diversified Canadian media company Rogers announced its commitment to programmatic audio advertising, and has selected AdsWizz to provide technology for ad insertion, ad serving, and yield optimization. Continue Reading
The Interactive Advertising Bureau has released its report on digital advertising trends from the first half of 2017. Music streaming shows astonishing penetration of top-10 brands, when measuring time spent. Continue Reading